Blog

Mobile Marketing in Nigeria: The New Marketing Strategies

Mobile marketing in Nigeria is becoming a key part of every business’s marketing strategy. According to Charles Murito, Google Kenya country manager, rising Internet usage in Africa is primarily due to better infrastructure, cheaper devices, and lower data costs. Between 2014 and 2017, statistics available to Google showed that Internet usage in Kenya grew from 48% to 53%. In Nigeria, Internet usage grew from 62% to 65% over the same period and in South Africa, usage increased from 48% in 2014...

error: Content is protected !!