Dell Brings Tech to New Heights with Marvel Studios
Dell is proud to announce it has teamed up with Marvel Studios’ “Ant-Man and The Wasp” this summer.
With similar fan bases, the two companies will come together to bring excitement around technology into pop culture.
From Ant-Man’s and The Wasp’s suits to Hank Pym’s Lab, technology plays a lead role throughout the film.
“What’s great about this partnership is that it allows our on-screen tech to become a bit more tangible to viewers,” said Mindy Hamilton, Marvel’s Senior Vice President of Global Partnerships & Marketing.
We might not be able to replicate Hank Pym’s advancements quite yet, but we hope that the film inspires people to continue pushing the boundaries of what’s possible just like our heroes do.”
This exciting collaboration extends behind the camera, where Dell hardware plays a vital role in creating the visual effects in the film.
Marvel Studios enlisted VFX vendors, several of which utilized a breadth of Dell technologies, including Dell EMC PowerEdge servers, and Dell Precision workstations, as the core infrastructure to provide the immense computing power and storage capacity necessary for visual effects designers to bring the movie’s characters and places to life.
Technology plays an integral role in Marvel Studios’ “Ant-Man and The Wasp,” so it’s fitting that fans will be able to see the new Dell G5 15, a powerful gaming laptop that enables great in game-performance and stunning visuals, and the award-winning XPS 13, on the big screen when the film hits theaters this summer.
In the film, Dell devices make several appearances in settings like Hank Pym’s lab and at the X-CON security offices.
“We are thrilled to team up with Marvel Studios on Ant-Man and The Wasp and demonstrate the super powers of technology,” said Gerri Tunnel, senior vice president, Client Solutions Marketing at Dell. “There are a lot of similarities between our brands and fan bases.
For example, our goal is to empower our customers, from gamer to visual effects artists, with high-performance technology to drive human progress just like Ant-Man and The Wasp rely on tech to make the world a better place.”
Based on Dell’s 2030 research findings, Computer Science and Computational Thinking will be a needed skill in the workplace, however, Dell sees gaps in supply to meet this demand.
To support the next generation, Dell has committed more than $50 million to science, technology, engineering and math – or STEM – initiatives globally since 2014.
Through partnerships and customer collaborations, millions of children and undeserved youth have access to the technology and resources needed to explore STEM fields.
Dell plans to leverage Marvel Studios’ “Ant-Man and The Wasp” to encourage Boys & Girls Clubs members to explore STEM with a focus on computer science and computational thinking.
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