Lagos Fashion Week 2018: Emmy Kasbit Emerged WinnerAbbakin
Lagos Fashion Week 2018: Emmy Kasbit Emerged Winner. The Lagos Fashion Week is an annual fashion show in Nigeria for African designers, underwritten by Heineken.
Twelve designers showed at this year’s three-day event, which provids opportunity for the participants to showcase their products or brands globally and the chance to win the Fashion Fund Prize, a cash grant of 5 million Naira ($13,900)—which the Emmy Kasbit collection finally won.
The designer, Emmy Kasbit emerged the winner beating other like Imad Eduso, Mo Augusto, Morafa, who were all also part of the 2017 Fashion Focus finalists.
Okoro, Emmy Kasbit’s is a self-taught designer who founded the label in 2014 and told The Glow Up via email: “I feel like I’m one step closer to achieving my vision! The prize will go a long way in boosting my career towards commercial success.”
Emmy Kasbit menswear and womenswear collections are based on ethically produced, traditional Akwete fabrics from Okoro’s Igbo tribe. Its cleanly tailored, and modern clothes are the perfect expression of Africanism for the sophisticated urbanite.
Okoro says on his website that his clothes are made for “the unconventional man or woman who knows that their outfit is deliberate and not accidental.”
In addition to the prize money, underwritten by mobile banking service Fets Wallet Nigeria, Okoro will also receive business mentoring from Ijeoma Ogbechie, an expert in finance, sales, consulting and technology who is currently a vice president at Bank of America Merrill Lynch and founder of Avivere, a fashion e-commerce startup.
Lagos Fashion Week 2018: Emmy Kasbit Emerged Winner
The Lagos Fashion Week was created in 2011 by entrepreneur Omoyemi Akerele, CEO of Style House Files, a fashion business-development agency that also headed the panel of judges for the Fashion Fund Prize.
To determine the winner of the fund, which is meant to support upcoming designers, the finalists presented their business and marketing strategic plan to a panel of judges;
Consisting of Founder #LFWNG& SHF, Omoyemi Akerele, Designer, Lisa Folawiyo, Head, Brand and Corporate Communications, FETS Wallet, Adebimpe Adejumo, Head of Technology, FETS Wallet, Harvey Imama and Founder ‘This is Us and Retail Manager, ALARA, Oroma Itegboje.
In unveiling the winner, the Head, Brand and Corporate Communications, FETS Wallet, Adebimpe Adejumo said,
“We found Emmy Kasbit to be the most eligible recipient for the grant. He is an exceptionally talented young designer who represents all the creative values Fets is keen to support. This award will accelerate his business growth which will take him on the path to achieving commercial success.”
As for the future of his business, Okoro tells us that he hopes to “[have] international stockists thereby increasing brand awareness, being part of major international shows and also being a profitable brand.”
Also in another development, Naomi Campbell was also in Lagos this past week headlining a separate event, Arise Fashion Week, for designers like London-based Nigerian designer Ozwald Boateng, who made a star turn presenting his collection last night, too.
Campbell told Reuters that Vogue should launch an African edition: “Africa has never had the opportunity to be out there, and their fabrics and their materials and their designs be accepted on the global platform. … It shouldn’t be that way.”