How to Market Your Business with Google PlusAbbakin
Google plus is becoming an essential part of any business and social media strategy. In this post we’re going to take a look at how to market your business with Google Plus.
This social network is growing very quickly as Google is making a Google+ account mandatory for all Gmail users.
Google plus marketing can play a major role in your SEO strategy by making it easier for businesses to show up their products in search results.
According to StoreYaBlog, Google+ has over 150 million active monthly users, and 50% of its users sign on daily. So with that much activity going on in the community, Google+ could be a good place for businesses.
Therefore, marketing your business on Google+ is not only a good idea, it is a great idea!
There are tremendous advantages that G+ has over other social networks, like its influence on SEO, and some incredible tools that cannot be found elsewhere, such as Google Hangouts and Google plus Ripples.
Below are 8 tips on how to market your business with Google Plus.
8 Tips on How to Market Your Business with Google Plus
#1. Personalize Google Plus for Your Business
The very first thing you need to do when you want to start your Google Plus business page is to personalize it for your brand.
Only when your page has been personalized will you be ready to get started with your marketing.
You want your About Page to really stand out, show your product/business’ personality, and to direct your page viewers towards relevant pages on your website.
To achieve this you need to do three things:
1) Describe your product /business as clearly as possible
2) Try to include references to your company culture, or write your description in a way that shows who you are as a business
3) Hyperlink text as a call to action for people to click through to your site.
Here’s a fantastic example of a Google Plus profile from Moz. Moz clearly explains who they are, they include personal info by saying:
“We believe” and by mentioning where they’re located, and they provide hyperlinks that each lead to a super relevant landing page.
You can also claim a Google Plus Page Custom URL.
Google recently added the option to give your Google Plus page a custom, personalized URL.
This is a great way for you to brand your page by making your URL Company related, rather than a random string of numbers:
#2. Build a Relevant Community on Google
As with any social network, in order for your marketing to be effective you need to build a community around your page.
It’s not enough to just have any community though; you may want to have a community that is relevant to your niche.
There are a few great ways you can build up your Google Plus Community.
- See if Anyone is Talking About Your Business
The very first thing you should do is to search through Google+ to see if anyone is mentioning your business.
Obviously if your page is already established this will be a bit easier, because usually people will have tagged you in the post.
Otherwise, a good place to start is in the Google Plus search bar.
By searching there, you can find people who have mentioned your product/company name even without having tagged you in the post:
- Use Google Ripples to See Who is Sharing Your Content
When people share your content, they don’t necessarily credit you, but it means that your content could be getting shared by other!
Thanks to Google Plus Ripples, you can now locate and trace all of these shares.
Here’s how it works.
Let’s say you find someone who shared your content, but didn’t tag you in it.
You can click on the black downward arrow in the top right corner of the post in order to get the drop down menu.
Choose “View Ripples” from the menu, and that will take you to a page.
This lets you see how your post was shared, who shared, and if there was a second level of re-sharing.
You can then click on a specific name in order to zoom in on that person:
From there you can take a look at that person’s profile and see how they originally shared the post.
By using Google Ripples you can find all kinds of people who have shared your content.
Additionally, even if your content has not yet been shared, you can use this as a competitor research tool.
By looking at who is sharing your competitor’s posts you can also see who you would like to connect with.
- Search for Influencers with Hash tags
To get a bit broader, you can search Google Plus for hash tags that are relevant to your business.
Look around to see which names pop up a lot, or for which people get the highest interaction on their posts. These people will be great candidates for people to connect with.
Another cool trick you can do is to click on the hash tag on the side of the post and Google will flip the card in order to show you more relevant posts:
Building a large, relevant community is crucial for any business that is using Google Plus for marketing.
#3. Post Regularly to Build an Audience and Promote Your Page
As you continue building up your community, you are going to start posting consistently to your page.
After all, if people are going to add you to their circles you are going to provide them with some quality content.
If you are struggling with keeping your content flowing, you should consider using an automation tool like HootSuite.
You should be sure to interact with anyone who shares your content. Leave a comment or at least give it a +1 in order to show that you appreciate the share.
There are few ways you can increase the interaction with your posts:
- Use Hash tags
Hash tags are great way to categorize your posts, meaning that anyone can discover what you write as long as they search for that hashtag.
Google will usually automatically give your post one or two hashtags, but you can add as many as you want on your own.
If you’re not exactly sure which hashtags to use, check out these 7 Incredible Hashtag Tools.
- Use the Custom Formatting Options
Unlike other social networks, Google Plus lets you customize how your text will appear!
That means you can bold, italicize, or strike through text in your posts. You can use this to get your message across clearer, or to draw attention to certain parts of your post.
Here’s how you can do the formatting:
- Bold = *Word*
- Italics = _Word_
- Strike Through = -Word-
Just like that you can make your post really stand out!
#4. Use Google Circles to Segment Your Audience
The Circles feature is one of the most useful and unique aspects of G+.
This feature enables you to segment all of the people you follow into specific lists. You can get as specific as you want, and you can add people to more than one Circle.
This enables you to get really creative with your posts, because you can choose to publish posts to specific Circles.
In order to do this, all you need to do is compose a regular post, then under “To:” choose the Circles you wish to publish your post to.
For example, if you sell clothing, you can have a Circle for men and a Circle for women. This way you can always post relevant content.
Here are a few more ideas for ways to segment your Circles:
Location: This can be especially good if you have physical locations so that you can post relevant information for the local stores.
Level of engagement: If there are certain users that engage very frequently with your G+ page then you can add them to their own circle. These people could be singled out as brand representatives.
Influencers: This can be for people that you’d like to reach out to, and form a relationship with because they are big names in your field.
Using Circles well can be a fantastic way to grow your audience, boost engagement, and post targeted marketing/promotional posts; a free advantage you don’t have on other social networks.
#5. Take Advantage of Google Communities to Boost Your Networking
Google Communities are the same idea as Facebook or LinkedIn groups.
They are a place for people with similar interests, or in the same industry to get together and discuss.
There are two main things to gain from joining communities – connecting with influencers and promoting your brand to potential customers.
You can start by viewing a community in the same way that you would do a hashtag search.
Pick out who is the most influential in the community and try to connect with them.
Next you should build up your own presence in the community by commenting, sharing, and +1ing other people’s posts.
Soon, you will be able to start posting in the communities as well. This will give your business added advantage and relevant exposure.
To share to a Community you can both enter the community and share it straight from there, or you can do it the same way you share to your Circles.
#6. Get Involved With Google Hangouts
Google Hangouts is essentially a free video chat that gives you the ability to host a chat with up to ten participants. This feature opens up almost limitless possibilities.
Host webinars: Sharing relevant information is key to content marketing and webinars are a great way to make your content a bit more personal.
Have question answer sessions: People like asking questions. And you can host a session with your customers, CEO, or with another influencer in your community. This is another great way of marketing your brand with informational content.
Provide customer support: You can also mention on your site or on your G+ page that you are hosting a customer support session between certain hours in order to provide more personal support.
How to use your products: You can use Hangouts to show your customers how to best use your products.
One of the best features of Hangouts is Hangouts on Air which gives you the ability to live stream any chat to YouTube.
This enables you to increase the size of your audience for your Hangouts, and to be able to keep using this content later.
If you want your Hangouts to get some more recognition you should post them to Hangout directory sites like HOAshows.
#7. Use Google Plus for SEO
Being Google’s social network, it’s not surprising that Google Plus can really give your SEO a boost.
So let’s take a look at a few ways Google Plus is good for SEO.
- Get as Many +1’s you can get as Possible
+1 is Google’s equivalent to a Facebook like.
The difference between the two though is that, according to a study done by Moz, +1’s seemed to be more influential in regard to search engine rankings.
That means that the more +1’s your posts get, the better they will rank.
Taking this into account, you should do everything you can to get as many +1’s on your posts as possible.
One great way of doing this is by embedding posts from Google Plus into your website or blog posts.
Embedding posts from Google extends the life of your posts and gives them more chances of getting +1’s.
- Set Up Google Authorship
Google Authorship is a way to connect the Google+ profile of the author of blog posts with the posts themselves.
When done correctly, Google Authorship will show the author’s name with a link to their G+ profile next to the web page.
It is not exactly clear how (or if) Authorship effects SEO. There are theories that the “Author Rank” effects how high the page is shown.
One thing is for certain though, if your page do show up, having an Authorship by-line will make your page stand out over others that do not have it, potentially increasing the click-through rates for your post.
- Google+ Content Gets Indexed
Everything posted on G+ is counted as a do-follow link to your original post.
So the more your content is shared on G+ the more and faster your content will get indexed, and your link will be boosted.
This means that not only when you share your content, but any time anyone shares your content, you are getting an SEO boost.
Since that is the case, you should encourage shares on Google Plus to take full advantage of this!
#8. Utilize Google Plus Local for Local Businesses
Google Plus offers an amazing feature for local businesses that can help them in many different ways.
This feature is very similar to having a local business page on Facebook. It enables you to set your location, business type, and more.
- Ratings and Reviews
Customers can leave ratings and reviews which will be seen by other people that visit your page.
These reviews act as social proof on top of social proof, because not only they reviews, but the reviews will be shown to people who have the reviewers in their circles.
Meaning they will see reviews written by people they know.
You should always encourage your fans to review your business. You can even incentivize it for them, by offering them something in exchange for a review.
- Search Results
Your business can be marketed in the search results both within Google Plus and on Google itself.
On Google Plus users can search on Google Local by location for their desired product.
By ensuring your location is put in correctly, including all of your contact information, and using keywords, you can boost your business in the local results.
Setting up your Google Local page correctly and optimizing it with keywords can be a great way to boost your local business.
Final Words: How to Market Your Business with Google Plus
Start Marketing on Google Plus!
Google+ has a lot to offer your business through its unique features that enable you to connect with your audience.
Using Google Plus for your business can be an amazing way to reach a new audience, boost your SEO, and increase sales.
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