Digital marketing is now an essential tool to attract, communicate and convert potential prospects – anytime anywhere in the customer’s buying journey. In today’s economy, effective marketing campaign requires a mix of traditional advertising and digital media activities if done right with experience digital marketers. Abbakin Digital Marketing Blog offers resources in the form of articles, marketing guides, and digital tools that can get you in the right direction while starting or growing your own small business in Nigeria and Africa.
Why E-commerce Business is Thriving in Nigeria
The growing use for mobile data as well as increased internet network coverage has increased the potential of Nigeria’s e-commerce market and the thus the key reasons why eCommerce business is thriving in Nigeria. The impact of the e-commerce market is improving trade activity as it provides a cost-effective method of connecting producers, and merchants directly to customers in a faster way that increase their business visibility. The industry has welcomed several industry players and investors over the past decade. These...
