Market Research Company in Lagos Nigeria

Abbakin is one of the leading offline and online market research company in Lagos Nigeria. We offer well defined product positioning and revenue growth market research services for small and medium scale businesses, corporate enterprises, government organizations, institutions, celebrities and multinational companies in diverse industries who are seeking new entry points or review to market segments or existing marketplace.

As a full service digital marketing agency in Nigeria, our dynamic market research approach is pivoted around the 4ps of marketing {they are Product, Price, Promotion, and Place}; delivering quantitative, qualitative, as well as objective market research results that can expand your company’s market share and distribution supply chains in Nigerian and across other African countries.

Our dedicated team of project researchers and resource suppliers are equipped with wide range product knowledge that can provide the necessary consumer analysis, competitors report, digital demographics, industry trends and latest market insights needed for the creation and development of effective advertising messages, product designs, marketing plans, and market penetration strategies aim at selling your brand to a targeted audience.

We implement both primary and secondary data collection methodologies, field investigations, consumer survey, deep online information analysis, social media research, and market evaluation materials for developing a comprehensive and competitive marketing strategy to cater for your specific industry;
be it retail foods or agric-businesses, fast-moving consumer goods (FMCG), healthcare sector, hospitality, real estate, information communication technology (ICT), banking, manufacturer or entertainment industry.  

Contact us now if you’re ready to identify new market opportunities and deliver best-in-class products, services and personalised experiences for unmet customer needs.

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