How to Design the Best Ecommerce Site for Your ProductsAbbakin
Building a first class eCommerce website is not only possible, it’s achievable too! But you need all the help you can get on how to design the best eCommerce site that will give credibility for your brand and increase products sales also.
Of course, if you are doing this on your own, you can make it happen; all you need is dedication, perseverance and the willingness to learn everything about eCommerce web development.
So your customers can shop seamlessly on your online store, easily checkout, and then conveniently have their ordered products shipped directly to their doorsteps.
This article can give you the best tips on how to make that dream a reality by following the steps below, creating the best eCommerce website for your business with sales optimization in mind.
How to Design the Best Ecommerce Site for Your Products
#1. Define Your Ecommerce Business Niche or Goal
To make sure you understand your industry well, you need to decide the niche your products will service.
This is similar to deciding your target customers, their location, their unique needs and problems your product will solve.
- Does your ecommerce business have a vision?
- Who are your customers and where do they hang around online and offline?
- What do you want potential customers to think about your online market place which will make the different?
- What products do you intend to offer and how will this meet the customers’ specific needs?
- What standards do you want customers to associate with your brand?
- How will you describe your online shoppers and the products they will like to buy?
By creating your buyer personas with answers to these questions at the back of your mind, you can then go ahead to invest on building the right online ecommerce shop for your products.
It’s even better if you’re able to conduct a market research on your industry, and plan for how to get the supply of the products you want to sell, including the best way to reach out to your target audience.
Are you going to produce or manufacture your products yourself or import the unfinished raw materials?
Remember to choose the best seller products and start with fewer products samples at first.
You can always increase your products categories or catalogue as your business starts to grow.
Think about the uniqueness of your products and their benefits and promote these messages also on your store.
By including a service page to show your brand’s message, a customer review page to show what happy customers think of your product; and a return policy to show how you mange returns and order cancellations.
These are important decisions you will have to make and cover in your eCommerce business plan.
#2. Choose a Good Domain Name and Hosting that Suite your Business
This is pretty straightforward.
Before your ecommerce business can go online, you will definitely need a good domain name that will perfectly identify your brand online.
Choose and registering a domain name that is simple, related to you product or industry; a domain name that is SEO friendly, and can be easily remembered.
Using a web search or domain registration sites liked GoDaddy can help you check whether the names you are choosing are available or not.
In a case that your domain name is available (and not used by other people online), you still have to host your site on a secure server.
So this is the time to find a web-hosting company that understands the nature of your business, especially one with a good eCommerce solutions.
Some hosting company will offer a free domain name, when you purchase their hosting services. This can save you some free cash, however, we advise that you go for the right options possible!
Your Web-Hosting Companies may probably include:
- Affinity Internet,
- Go Daddy Software,
- Network Solutions,
- Verio and
- Other local options!
When thinking of hosting, choose a host company that suits your kind of e-commerce platform.
We prefer small, local hosting providers since they offer a direct contact, immediately when your site has any outage or downtime.
Usually, a good web-host should provide maximum up-time, server side caching enable, fast response time, and server security.
Whether you use a large or small provider, hosting services alongside domain name registration and e-mail accounts integration should cost you less per month.
This is important to aid your startup cost and ongoing maintenance.
#3. Hire Professional Web Designers to Build your Ecommerce Website
This is a very important component in launching your best eCommerce website. Of course you don’t intend to do it all yourself if you are having limited capacities in web design technologies.
Since you want to launch your ecommerce site in a professional manner, make sure to hire a professional web developer or ecommerce website builder who has the experience.
Your ecommerce website should appeal to your customers, loads faster and be able to display clearly on desktops, laptops, tablets and mobile phones.
Most web users today are surfing the internet via their mobile phone. With over 65% of online shopper now making their purchases using their smartphones, you must have a responsive eCommerce web design.
Put your ecommerce business at a competitive advantage by starting with a “mobile first” approach, this will boost your customers’ online shopping experience.
This is very important, so ensure that your new ecommerce website is optimized for mobile users.
#4. Use the Best Ecommerce Platform
Obviously, you can design a full-featured eCommerce website from scratch using web programing languages. But you can always select from popular eCommerce platforms that suites your budget.
Here are Top eCommerce Platforms to consider
- Big Cartel
Some of these platforms are open source and are free, while other are hosted and managed for fees. These platforms continue to evolve to meet the growing requirements of online stores.
Shopify hosts over 325,000 active online eCommerce shops and its focus on social commerce and mobile shopping.
The Benefits of Shopify are:
- Over 100 store templates (themes) to choose from
- 1500+ apps (plugins/extensions) to extend the store’s functionality
- Ability to connect your online store with your Facebook page and sell directly on Facebook
- Built in mobile-friendly shopping cart and seller mobile apps
- Shopify also provides a platform to connect store owners with app developers for the development of their store’s app
- 24/7 support via live chat, phone and tutorials as well as the Shopify community forum
You can also purchase a theme from ThemeForest and choose the right eCommerce website templates that will create the look and feel you desire for your online store.
These will indeed increase your users’ engagements and critically convert to more sales of your products.
#5. Get an Internet Merchant Account for Your Ecommerce Site
Your ecommerce site will need online payment gateway that allows you to accept credit card payments online.
For many small, medium and large scale businesses, accepting payments online offers lots of benefits.
This means that customers can pay for their products conveniently without thinking about direct bank transfers or other payment options like Cash On Delivery (COD) even though these can also be included.
Having an easy payment methods integrated to your ecommerce site will improve your business transactions significantly.
The best way to do this is to obtain an internet merchant account from your bank; which connects with credit card processing firms.
You can find a variety of online payment processing companies in your location or country of business – who are offering accounts to online businesses or online transactions.
You will also have to decide your primary currency, for example, NGN (₦), USD ($), GBP (£), etc.
An even less expensive way to get started accepting online payments is to use PayPal.
PayPal is an account-based system that lets anyone with an e-mail address securely send and receive online payments using a credit card or bank account.
PayPal is free, but the company charges 2.9 percent or less for every transaction under $3,000.
Bellow is top online payment processing platforms in Nigeria you can consider:
Top Nigerian Online Payment Platforms
- GTBank GTPay
- Interswitch InternetPay
- UBA UCollect
- Zenith Bank GlobalPay
- 2Checkout (2CO)
If you’re not sure what Nigerian payment gateway system you need for your online business, we recommend taking a look at some of them and consulting your banks.
There are also free and paid plugins you can download that let you integrate these payment systems easily into your ecommerce content management system (CMS platform).
#6. Remember to Market Your Ecommerce Site
Your ecommerce site needs the entire boost it can get to reach out to your potential customers.
After identifying who your target customers are and designing your dream web-store, you need to reach out to them through aggressive marketing strategies.
There are lots of marketing promotions you can use and earn online reputation without paying a dime, especially if you understand how digital marketing campaigns work.
Your ecommerce website is an online business, so you can use both paid and earned advertising channels to market your products online.
You can also use paid channels like Google’s Pay Per Click Advertising, PPC, Facebook advertising, Twitter advertising, Instagram advertising, and other social platform and websites where you find your potential customers.
Social Commerce is another trend that bloomed throughout the year 2017, with lots of businesses and individuals selling the products on Instagram and Facebooks.
According to a study, 60% of retailers who implemented social commerce in their marketing strategies said they gained new customers from different social networks.
Emails and Mobile Marketing like SMS Messaging is also another cheap and effective way for promoting your ecommerce business, products and increasing websites visitors.
You can also leverage other opportunities available for you to earn a strong online presence and build a consistent customer base.
For example, a good branding strategy can make your ecommerce site stand out!
Online PR and branding your eCommerce site are powerful marketing tools for customer retention, and loyalty technique — necessary for any new or established eCommerce business.
If you have the capital, you can also market your eCommerce business though local advertising media like newspapers, popular radio stations, television programs, and outdoor advertising that could reach your target customers.
To start your offline marketing,
Get your graphic logo designs, business cards, flyers, banners and other advertising materials done by creative experts and experienced branding and printing company.
#7. Give Away Freebies on your Ecommerce Site
People love free things from their favorite shopping mall; whether it is free gifts, discount on sales, free delivery to their location or a certain percentage cut on goods ordered.
You can use a coupon options to integrate all your discount packages and be able to offer customers the ability to include the coupon code while placing their orders on your website.
Use seasonal discount packages (e.g. 15% Easter Sales), sales promotions (Black Friday) and other freebies (like buy three and get one free) to encourage more existing customers to buy and attract new customers to your ecommerce site.
These kind of sales promotion strategies can also direct lots of traffic to your website and improve your web rankings.
The promotions should not look like one that is meant to get customers by force but it should look like a deliberate act to appreciate your customers’ patronage or entice prospects to try your products.
Sales promotions will drive a lot of traffic to your ecommerce site that will generate leads, but if you are smart enough, you can convert these leads to paying customers.
Not only does this position your brand as being thankful and recognizing the support of your customers, but it’s a surefire way to get a customer for life!
Final Words on: How to Design the Best Ecommerce Site
Now you have it: how to design the best eCommerce site that will sell your products and increase revenues.
We hope that utilizing these tips will help you achieve that best ecommerce site you desire.
You could truly understand the processes and what it takes to launch a first class online store from scratch.
There are various factors that triggers conversion online; like the uniqueness of the product, pricing policy and usability features of the eCommerce portal itself.
Startup businesses or business owners should also invest a considerable sum in re-marketing strategies, so that the business can witness a surge in the conversion process.
Abbakin is a digital marketing agency in Nigeria that has helped a lot of brands grow their sales through bespoke ecommerce web developments and marketing strategies.
Tell us about your business, get in touch with us here if your are having problems growing your business online.
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