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How Pay-Per-Click Advertising Can Promote Your Business

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How Pay-Per-Click Advertising Can Promote Your Business

How Pay-Per-Click Advertising Can Promote Your Business

Date: Jan 19, 2019
Author: Abbakin 5 No Comments

PPC or Pay-Per-Click Advertising is a great way to promote your business online and complement your marketing efforts.


What is Pay-Per-Click Advertising?

Pay-per-click advertising is a simple, fast and cost effective internet marketing model that expand the reach of your website among users.

This is a way of using search engine marketing, SEM to generate clicks (traffics) to your website.

With Google AdWords, pay-per-click (PPC) is like paying for visits to your websites when your ad is clicked, rather than attempting to “earn” those visits organically.

You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s an example of search engine pay-per-click advertising.

Aside from Google text ads, most paid advertising on network of websites, and social media platforms also uses pay-per-click advertising model to promote products and/or services on the internet; and direct traffics to a website.


How Does Pay-Per-Click Advertising Works?

Every time an ad is clicked, this action will send a visitor to your website.

You the website owner will then pay the search engine or the advertising platform a small fee.

That’s why it’s called “pay-per-click,” also known as cost per click (CPC).

When your PPC campaign is well-designed and running smoothly, this fee will usually be less, since the visit is worth more to your business than what you pay for it.

Interestingly, if your ad appears, and no one clicks on it, you will not be charged, which means free online advertising.

Search engines will only serve web-users (or your potential customers) the ad campaigns that march their ‘search quarries’ or the key words or phrase they are using while looking for your products or services online.

Therefore Pay-Per-click advertising offers a unique opportunity to new and existing businesses, provided this is done in a cost-effective and result-oriented ways.

Unlike the traditional forms of advertising on newspapers, TV stations, or billboard posters, this is different from broadcasting your message to people that they may—or may not—have any interest in your products or services.

The aim of most businesses would be to increase their online presence, drive website visitors, and make more through products sales.

Below are some of the few ways pay-per-click advertising can benefit your business.



How Pay-Per-Click Advertising Can Promote Your Business



#1. Pay-Per-Click Advertising can Grow Your Customer Base

PPC is a highly effective way to bring interested visitors to your website, by connecting with searchers who are actively looking for products and services similar to yours online.

Pay-per-click advertising can help your respond to your prospects needs by providing them with an offer relevant to their search queries.

So you can expand the reach of your pay-per-click campaigns by adding keywords that are relevant to your business.


#2. PPC Yield Leads at Low Costs

Pay-per-click advertising can be extremely effective for small budgets.

Because PPC Marketing allows you to reach leads or prospects when they’re searching and looking to buy your products.

So you’re paying for ads that’ll reach people who are interested in buying your service or goods.

The good thing about pay-per-click is that you can start with a small budget first and increase as you get results.


#3. PPC Advertising Gets You to the Top Immediately

If you are just starting out in your business, there is no quicker way to hit the top position on Google than pay-per-click advertising.

If you are ready to bid your competitions, your PPC ads can be set right on top of the Google search results pages.

This will take your website a step ahead of competitors and/or other websites offering the same services like your business.



Pay-Per-Click AdvertisingHow Pay-Per-Click Advertising Can Promote Your Business



#4. Pay-Per-Click Advertising Converts Faster

PPC ads can put your business on the first page of a given search result, so you start getting traffic to your sites.

One of the best things about Pay-Per-Click Advertising is that you can measure the value you’re getting from your campaigns.

To do this, you can track conversions using analytic tools like search engines provide.

Conversions are the key actions you want your website visitors to take, like placing an order, successful transactions, contact form submissions, and downloads.

If done well, you can get paying customers from pay-per-click campaigns.

This is a factor that makes pay-per-click ads a good tool for testing other marketing tools.

You can use PPC advertising to target visitors at all stages of the buying funnel.

Start by focusing on the keywords people type in when they are ready to buy.

The lower in the funnel, the higher conversion rate you should expect.

Also when you add geography, time and language, you have a surefire way to pinpoint your most qualified customer.

You can improve your click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups.

Search engines such as Google and Bing refer to Quality Score as the maximum cost par click (i.e. your highest bid, or the price you’re willing to pay) and the relevance (how closely your ad is to the search), which help you create more targeted ad text and landing pages that ‘win’.

When it comes to relevance also, you should consider the first web page people see after they click on an ad; so you might be able to get the traffic for a lower price.



Read: How to Develop the Best Mobile App for Your Business



#5.Gives Sure Return on Investment

The PPC Advertising ROI depends on several factors, including the average buying power of the person who clicks through to your website.

When deciding if the pay-per-click campaign ROI is worth it for your business, you can’t think only about the profit you are going to make immediate.

You have to think about the exposure your website and/or business is getting.

In some cases, you might not notice an immediate return on investment because the people who click through might be looking for service providers and are just researching.

Nevertheless, with search engine marketing, it’s very likely that people who clicked your ad are interested in offer, since they clicked on your ad.

It is a good idea to have some response into how people heard about your company, especially when they opt to use your services.


#6. Make Money by using PPC on your Website

Most affiliate programs only pay when a sale is made or a deal is delivered after a visitor has click through a website.

If you own a website with good content and/or site traffic, you can incorporate PPC into your affiliate marketing program.

It’s easier to earn money in your site by integrating Google AdSense  ppc campaigns than other kind of affiliate programs.

This way, you will be making profit based on the clicks your site visitor made on other advertiser’s ads.

The Google’s ppc marketing usually have easy-to-use affiliate tools that can be integrated into your website.

Some of these common tools are search boxes, banner ads, text links and some 404-error pages.



Wrapping up: How Pay-Per-Click Advertising Can Promote Your Business

Pay-per-click advertising is an auction pricing format and your competition is based upon demand and value that can place your ad properly on the top of search engine result page, SERP.

As with any online advertising campaign, you shouldn’t base your entire strategy on only one component.

Hence, pay-per-click advertising should be part of your comprehensive marketing plan which includes social media marketing, online blog posting and content marketing.

You can increase the relevance of keywords on ads copy to landing pages; and test content and combinations of words and messages so as to increase channel engagements.

More often, the simplest, briefest version of your webpage could be the most effective tool.

Search engine optimization, SEO and interaction with the visitors to your website in the form of comments are also important when you are thinking about your overall internet advertising strategy.

The good thing about pay-per-click advertising is that traffics you get will be targeted to your website since you are controlling the search terms by choosing the right ad keywords.

You can also add a non-converting terms or negative keywords to improve campaign relevancy and reduce wasted cost.

Because preventing adverts from appearing to irrelevant searches make sure that only your ideal customer sees your ads.



How Pay-Per-Click Advertising Can Promote Your Business

Pay-Per-Click Advertising Benefits


Abbakin is a ppc advertising management company in Lagos, Nigeria.

If you need help advertising your business via Google Pay Per Click Advertising, Facebook Advertising, Twitter Advertising, and Search Engine Optimizations, then get in touch with us here.

You can choose the websites you wish your ads to appear on, get updates on how many people that saw and clicked your ad, the customers locations, and the time they viewed it.

You can win better positions for your ads without having to pay more money.

Learn how to identify effective keywords, how to write ad copy that people will click on, and ways you can structure your SEM campaigns on Google AdWords, Bing Ads, or another search engines with our Digital Marketing Course.


Related: 7 Key Factors That Make an Exceptional Advertising Piece (Ad)


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