How to Create the Best Mobile App for BusinessAbbakin
We are going to discuss how to create the best Mobile App for Business. Do you know how create an app for your business? Developing a suitable mobile app for your business is no longer an option; it is a necessity!
This is because whatever your company does online via a website can also be done on smartphones, which adds portability, location targeting and other engagement features to your marketing mix.
Mobile applications can support your business online sales, customer loyalty programs, and social media interactions. It is where people are going these days to interact with their favorite brands.
But before you can leverage the marketing opportunities in developing your own mobile apps, you need to know what your customers are interested in.
As a leading creative design and digital marketing agency in Nigeria, we can help you get the best out of Mobile Marketing Strategies. We create the best mobile app for your users to help them become more productive with your brand product.
But before we get started, you need to learn the different steps that will help you achieve your business goals out of the mobile world. Below are some of the factors you may consider before developing your own mobile app.
How to Create the Best Mobile App for Business
#1. Define What you Want to Achieve with your Mobile App
Whether or not a mobile app is successful depends on the goals you set. The starting line in mobile app development is to define what you want to accomplish at the end of the design.
So you can start by providing answers to the following questions:
- What do you want your app to do for you? (list them)
- What problem is it going to solve for the users?
- How will it simplify life for people?
- How will you market your products via the app?
- How are you going to make money with your app?
- How will you know if your app is achieving its goals?
- What would be the total number of downloads to expect?
- How often do you think people would be coming back to your app?
- How responsive are customers when offers are pushed via the app?
- How viral is your existing content online?
- How many people are opting in and giving you their e-mail address?
Having answers to the above questions will indeed create a clear picture about your mobile application purposes and what you wish to build!
#2. Identify the Needs your Mobile App Would Solve
Before you start working on your mobile app; make sure you know what you’re going to sell. This will include a clear understanding of your customers, the problem you want to solve using your app, the look and feel you want for the app and everything good about your business.
What is the business niche or industry you want to serve? Are your target market teenagers, parents, children, teachers, market women, corporate businesses, travelers, gamers, etc?
Determine your target audience right away by conducting niche specific market research. This will help you narrow down your mobile app design ideas to suite your ideal audience.
You will also need to know what product or content you want to put out in the mobile app. For example, you can integrate your mobile app with your blog site, ecommerce website or your YouTube channel. But that would only works if you have existing content.
#3. Layout your Mobile App Designs
Developing your mobile app structures and foundation is very important. Start by looking for design ideas that can showcase your products and/or services -examining new and innovative app design ideas.
Whatever you decide, make sure you sketch out your app ideas on paper; in a well detailed design based layout. This is to avoid frustration and help you or your native app developer achieve your vision and mission.
It is important you create clear diagrams at the early stage, as they will serve as the directions for everyone working on your project. Should you run across any technical difficulties, we can refer to your wireframe design template to reflect any changes.
Keep your target audience and their feedback in mind when examining your business apps designs. A visual appeal is crucial to your final product.
How to Create the Best Mobile App for Business
#4. Hire a Experienced Developers to Build your App
With your design foundation in place, we can start to put your mobile app ideas together. Of course you do not want to do this all by yourself; do you?
So, if you are not familiar with mobile app technology, you need to hire qualify web designers and mobile development experts to build your apps.
We’re mobile application design company in Nigeria that understand app development programming and more about Apple’s iOS and Android applications. We help you, especially in the areas of mobile app coding and development for business marketing.
So just forget about BlackBerry, Windows Phone and Palm. They are fast losing their appeal. Android controlled over 40.1 percent of the current smartphone market, and Apple’s iOS captured about 26.6 percent market share.
The use of iOS and Android phones are growing each month. iPhone and Android are all that matters. And so we specialized in these two operating systems in creating your user interface (UI).
The user interface is a very important part of your mobile app; people are attracted to how things look and how easy they are to navigate.
With latest mobile app technologies, we can create and launch your mobile app on iPhone and Android and this is cheap, so there is no reason not to do both.We will set up your servers, databases, and APIs.
#5. Consider Using Quality Mobile App Builders
Developing an app doesn’t necessarily require thousands of money and can no longer take months of work. There are tons of app building programs out there that can help you make your vision a reality.
But the simple truth is with planning and some work on your part, the process is fairly simple. There are some mobile platforms available to help you build your mobile app on a budget, quickly, and with no coding knowledge if this is what you want.
With a small investment, we can create and manage your mobile site or mobile app using one of the platforms listed below. Some of these Mobile App Building Platforms includes: Appery.io, Mobile Roadie, TheAppBuilder, Good Barber, Appy Pie, AppMachine, and GameSalad.
Few Advantages of Using Appy Pie
Appy Pie is a cloud-based DIY mobile app creation tool that allows users without programming skills to create an app for Windows, Android and iOS, and publish it on Google App Store or iTunes.
There’s nothing to install or download — just drag and drop pages to create your own mobile app online. Once it’s completed, you will receive an HTML5-based hybrid app development environment that works across-platforms, including Blackberry.
All revisions are in real time, with the ability to send push notifications, monetize your mobile app with ads, see live analytics, and track location with GPS. It’s that simple right? 🙂
You can also integrate social media feeds, blog posts, websites, audio, video, and other business contents on your new mobile app.
Benefits of Mobile Apps for your Business
#6. Remember to Test your Mobile App
You will have both a functioning app as well as a user interface to test. Ask your friend or anyone who cares to review your app design work. And use the feedback you got from your testers to review your application.
You can conduct research and find out more benefits your users can get using your mobile app. Also, read your competitors’ reviews and check similar apps. What did people like/dislike about these apps?
Examine what your competition is doing and update your app where necessary. Your mobile app should be visually appealing.
Proto.io and Pixate are great platforms for testing your app. They will help you examine the final layers, interactions, and your app designs.
Use Beta Testing Tools Also
You can also use beta testing tools. Android makes this process simple. You can upload your app file on any android device and test it in a live environment.
Apple is pretty thorough with its directions and instructions for using its beta test platform. iOS requires you use a platform called TestFlight to beta test your app.
A great feature to using this beta testing option is that you can invite app testers to review your app before taking it live. You can also publish it in Pre-Apps. This is a great opportunity to have your app viewed by people who like to have a first look at new ideas.
Keep in mind, these people are always reviewing upcoming app ideas, so their feedback could be great for you. You can use the information you gathered from this testing phase to move your work invention forward. You can ask your app developers and your designers to make any changes that you feel would be valuable to your mobile app users.
#7. Now Publish and Deploy your Mobile Application
At this point, it’s time to sign up for the stores. Yes! You need to create an account with Google Play and Apple Store to get your app on these marketplaces.
It may take a few days to go through this process. You can simply add your app to the android store. But it will not be reviewed right away. But you can instantly be selling your app in the Google Play store. Great!
iOS, on the other hand, will review your app before it can go live. While there is no set time frame for the Apple team to review your app, you can expect about a week of waiting.
Additionally, you need to remember that you still have to sell your app. Just because your app is in the store does not mean you are going to start making the millions tomorrow.
First, decide if you are going to give your mobile app away for free and offer ads to generate money, or whether you’re going to offer it as a paid download based your business goals.
#8. Market your Mobile App & Incense User Downloads
How do you market your newly developed mobile application and incense your users’ downloading rates?
Now. shift your focus to sales and marketing. How are you going to market your app so your customer will start downloading and using its services immediately? This will depend on the advertising media that suits your market.
In most cases, you need a well designed website with the right content to highlight the app features and benefits to your prospects. Implement full Search Engine Optimizations for the website to ensure organic search discovery.
You can also include Email Marketing, Influence Marketing, and Pay Per Click Advertising. Use effective social media channels like Facebook, Twitter, Instagram, and other social networking websites where you can find your retailers customers.
Wrapping up: How to Create the Best Mobile App for Business
Mobile app is an impressive thing for any business to have, like a website was 20 years ago. No matter the method you choose to develop your app, hire professional mobile application developers who understand your local market and can help you transform your business into something Bigger!
Mobile applications allow for new kinds of user experience and unique community feels than the normal websites do; which results in real engagements and sales opportunities the provide. Most users will spend more time on your mobile app compared to your website, and they will come back more if you have useful offers. But you have to drive loyalty, whether that’s by pushing messages or having visual content.
Understanding how to create the best mobile app for your business can set your company apart from its competitors; and this will put you on the same playing field as the big companies. Small business owners and entrepreneurs can take advantage of the perception that mobile apps are only for the big companies; to build their own brands apps.
Start reaping the advantages of offering your customers a dedicated mobile experience today, including increased brand awareness, user conversions and revenue growth associated to mobile application marketing. Connect with us today if you have problems developing, publishing and marketing your own mobile or web app.
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