Email Marketing Agency in Nigeria

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Email Marketing Agency in Nigeria

Since email marketing is one of the most effective forms of direct communication marketing, hiring a professional email marketing agency in Nigeria can help you drive high revenue impact for your business. Companies and small businesses can improve their marketing efforts by leveraging the email marketing opportunities.

Email marketing is a form of business to business (B2B) and business to people (B2C) communications using electronic mails, otherwise known as emails to send promotional messages, business request, and solicit sales. Any such emails sent to prospects or customers could be considered as email marketing campaign; with the purpose of enhancing relationship, building loyalty and brand awareness.

Despite the noise in digital marketing landscape (i.e. mobile, social, search and inbox), an effective email marketing strategy is 4 times more cost-effective than social media marketing (like Twittter and Facebook combined together). This type of online marketing campaign is also cheaper than traditional advertisements through radio programmes, news papers publications and TV commercials.

When it comes to making impact in online businesses; there are only two
things that matters: (1.) Websites Traffic; (2.) Lead Conversions. Email marketing can therefore increase your customer engagement rate, lead generation, conversion rate and products sales. Here is the formula:  Email Marketing = Qualified Leads + Engagement = Sales.

With over 144 billion emails sent each day across the globe, how will your company separate itself from the noise? If you are not good at crafting marketing communications and managing bulk emails, Contact us now to find out more on how develop an effective email marketing skills for your business, build your email marketing plan and market your products or service to millions of potential buyers.

 

As Email Marketing Agency in Nigeria:

#1. We Define Your Audience

As the most important part of your overall digital marketing objectives; before we start writing and sending your email marketing campaigns, first; we carry out a niche specific research to understand who your audience are; their buyer behaviors, locations, and demographics. A well-defined audience persona can help you send relevant offers to customers based on their interest.

#2: Build Subscribers List

To build an email database, a customer would first needs to opt-in before they can receive your emails, open them, read and click-through to your offer WebPages. This email registration processes focus on choosing the best email marketing platforms, building and segmenting your email list; including sign-up forms across sales and engagement channels.

 #3. Create High Quality Content

What will your audience read in your emails? Today customers are informed and are picky on where they spend their time. Customers will reject your messages if they aren’t up to their (new quality) standards. As a copywriting agency with experienced marketer, we create beautiful and responsive email templates, write email messages, valuable blog postings, and attractive email newsletters.

#4. Optimize Conversion Rate

While creating your contents, we think about the combined influence of imagery, attractive offers, text readability and clear Call-to-Actions that will increase your email marketing engagements and push leads down your sales funnel. Early stage customers prefer industry research white papers, eBooks; while ready to buy customers respond more to product reviews, free trial offers and transactional emails.

#5. Manage Email Marketing Campaigns

While most email service providers work very hard to make sure your emails are not blocked by major ISPs, they cannot control whether or not your emails hit the inbox or the spam-box of your target audience. Again, provoking interest for subscription, creating attention for opening, and tracking sales actions by clicking required email management skills, A/B testing, and monitoring tools.

#6. Other Email Marketing Services:

Generate the Nigeria email database, setup accounts with email provider of choice, integrate signup systems on your Websites; create personalized email list segmentations, create email marketing plan for your business, design email templates for newsletters, generate email signature and automate posts and transactional email messages, integrate Google Analytics, Facebook & Twitter, carryout email audits, reviews and performance reporting; including content optimizations and other digital marketing services.

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