Blogging for Business is becoming a popular strategy all over the web today. Businesses of all sizes can grip the power of the web and become online publishers to gain the attention of their audience and grow their businesses. This is how AB Drives Nigeria leveraged Digital Marketing and content management to grow it Brand Performance by 250%, including increased website traffic.
What the challenge?
The main problem is that blogging to grow a business takes time, commitment and patience to see results. “AB Drives Nigeria was in its early stage of development and thus seeks to improve it online popularity through effective content marketing strategy. AB Drives partnered Abbakin, a leading digital marketing agency in Nigeria to help with project evaluation, prioritization, business blogging and social media promotions.”
What we did.
At a start, we chose our target number to be 50 quality blog posts which is the magic number for blogging. Since the cost of entry to content marketing is creating valuable content that people would actually want to read and find valuable. We simply assigned categories of the posts to dedicated content developers and copy writers who research, write, audit and completely publish articles on a daily task for three months. The blog posts were produced at an average of five hour per article; with a word count ranging from 700 to 1500 words minimum. Two to three new articles were posted to ABDrives website every day for 8 straight weeks.
Oh! You think it’s just about hitting the publish button and you’re done with it? Of course, blogging for business is more than writing and posting your article online. It’s about reaching out to the audience through consistent promotions the posts across all our influencer networks, social media platforms and using the best search engine optimization strategies. Once each blog post goes live, it would be shared via Facebook, Twitter, Google Plus and relevant LinkedIn Groups. It would also be saved to other social bookmarking sites for wider views and comments.
Website traffic increased immediately because of the social sharing. And by creating discussions in the right online communities, visitors clicked through to read the articles and some shared them within their own social media circles. The website traffic also increased consistently at the background as there were people visiting the older articles due to search engine traffic from long tail keywords. It continues to grow, as our on-page SEO efforts and link building techniques improves while crafting the articles and testing results. The blogging promotions instantly increased the client’s website traffic by 250%. Because of the dramatic increase, the AB Drives Nigeria gained popularity within the online marketing community very quickly and also start getting sales inquires.