70% Nigerians Prefer Cash on Delivery to Online Payment

How to develop eCommerce website

70% Nigerians Prefer Cash on Delivery to Online Payment

As Mobile Phone Penetration Hits 84% in 2017, 70% Nigerians Prefer Cash on Delivery to Online Payment according to Jumia Boss.

A report released by Africa’s leading e-commerce company, Jumia, on the Nigerian Mobile Sector has revealed that in 2017 revealed that 70 percent of Nigerians preferred the cash on delivery option to other forms of payment like the credit/debit cards, which accounted for 18 percent, and the mobile money option, which had 12 percent.

Also in the report, there was 11 percent rise in the number of Nigerians who visited the Jumia website via their mobile phones, 79 percent in 2017 versus 71 percent in 2016.

Meanwhile, those who used their desktop computers or laptops dipped to 18 percent in 2017 compared with 29 percent in 2016.

Speaking at the launch of the Mobile Report in Lagos, CEO of Jumia Nigeria, Ms Juliet Anammah, described the upward shift from desktop to mobile as a positive development.


She attributed the increase in the number of mobile phone users to the multiplicity of affordable smartphones, especially the Asian mobile brands which continue to build on their Africa-specific strategy by introducing lower price points’ smartphones adapted to the profiles of African users.

She also listed a growing market for second-hand devices and the increasing use of social media sites (active social media users) as contributing factors.

Source: Business post

Leave a Reply

Your email address will not be published. Required fields are marked *


error: Content is protected !!