Digital marketing is now an essential tool to attract, communicate and convert potential prospects – anytime anywhere in the customer’s buying journey. In today’s economy, effective marketing campaign requires a mix of traditional advertising and digital media activities if done right with experience digital marketers. Abbakin Digital Marketing Blog offers resources in the form of articles, marketing guides, and digital tools that can get you in the right direction while starting or growing your own small business in Nigeria and Africa.
5 Benefits of Instagram Marketing for Small Businesses
Instagram has now become a social media platform where businesses are making their presence felt by marketing their services. This is mainly because Instagram receives heavy traffic on a daily basis due to high engagement rates. As a result, many businesses see it as an opportunity to reach and attract a large number of users. Statistically speaking, Earth Web reveals each month, there are 1.44 billion active users that are scrolling through the Instagram feed. Apart from that, Hootsuite reveals...