Digital Marketing

Digital marketing is now an essential tool to attract, communicate and convert potential prospects – anytime anywhere in the customer’s buying journey. In today’s economy, effective marketing campaign requires a mix of traditional advertising and digital media activities if done right with experience digital marketers. Abbakin Digital Marketing Blog offers resources in the form of articles, marketing guides, and digital tools that can get you in the right direction while starting or growing your own small business in Nigeria and Africa.

How to Sell and Purchase an NFT

NFT means Non-Fungible Tokens, but before we go deep into this, let us first understand the meaning of tokens. Tokens are used for investment purposes, to store values, or to make purchase. A token could be a coin, voucher or asset that can be exchanged for any good or service. Since this topic is about How to Sell and Purchase an NFT (Non-Fungible Tokens), it implies that there is also something called fungible token which brings us to differentiate between...

Top 20 Ecommerce Websites in Nigeria Online Shopping Space

This post provides a list of the most popular and top 20 ecommerce websites in Nigeria online shopping space that you may look out for this year. Ecommerce, also known as electronic commerce is a digital business sector that is making great impact in the Nigeria and global business economy; especially during the COVID-19 Coronavirus Pandemic lockdown. The continued increase in internet access, affordable data rates, and GSM mobile penetration and connectivity has being the bases for the boost in...

How to Create Google Business Profile to Grow Local SEO

In this article, we are going to learn how to create Google business profile that will grow your local search traffic. Creating a Google Business Profile (formerly known as Google My Business) is an important way to attract new customers to your business through Google Organic Search, Google Reviews and Map. Google is the world’s most-visited website that’s currently holds more than 92% of search engine market share. Google My Business, Google for Business or Google Business Profile is a...

Instagram SEO Strategies to Rank Higher For Searches

This post implies that Instagram search engine optimization ideas or Instagram SEO Strategies must be number one on your Instagram marketing to-do list. Instagram is the most widely used social media platform to promote businesses, and the best way to achieve success is first to increase your Instagram following. When you reach more new people on Instagram, you are more likely to drive more sales and make money. Getting noticed on Instagram is the key to boost your following. Unlike...

How to Outrank Your Competitors on Google

Today, a lot of people are competing for the highest spots in Google's ranking positions. Hence, knowing how to outrank your competitors on Google and other major search engines like Bing, Yahoo Search, Ask and AOL can help your business get closer to local customers. Although, ranking a site for specific keywords on top high search engines can be a bit tasking; especially when you are competing against big names and companies who have been there long before your...

How to Conduct SEO Keyword Research

In digital marketing landscape, user searching keywords or industry phrases matter to Google and SEO professionals for several reasons. In this post; we are going learn how to conduct SEO keyword research for a website or web campaign. It covers the importance of keyword research for effective digital marketing strategy and search engine optimization (SEO). By using effective keyword research tools and techniques, you can create a profitable niche for your business, discover relevant markets, and rank your websites or products higher...

How to Use TikTok for Business: Increase Sales & Social Engagement

Are you looking forward to diving into the next social media world?  TikTok will be a perfect choice. In this post, you learn how to use Tiktok for business and increase business sales and social engagement. TikTok is a huge channel with over 800 million monthly active users and majority of them are marketers and entrepreneurs which makes TikTok a big hub of marketing opportunities. You all know that TikTok is famous for lip-syncing videos. It allows the users to...

Top 20 Digital Marketing Ideas in 2021 (Checklist)

If you’re looking for effective marketing strategies this year, here is our list of top 20 Digital Marketing Ideas in 2021 that can grow your business. Since the advent of the internet, digital marketing has continued to open new ways to market your business and promote your products to the target audience, even with small ad budgets. In this guide, we are going to discuss the best digital marketing ideas for small businesses, corporate organizations and fast growing enterprises. The marketing techniques...

Digital Marketing Strategies for Covid-19 Impact

If you’re interested in the future growth opportunities as we are, then take your business to the next level by leveraging data driven digital marketing strategies for Covid-19 impact. It is no longer news that corona-virus pandemic (Covid-19) brought with itself the new reality of change and new business order. Most firms and businesses across the world are overwhelmed with the challenges of Covid-19 and how to survival during or after this period as reports unfold. To make a difference to...

How to Write SEO Optimized Content for Websites

This is how to write SEO optimized content for websites to keep your sites running and also increase your online presence. Using an effective content marketing strategy can enhance your business sales and enable your sites rank higher in popular search engines. Website SEO copywriting can easily be explain as the provision of useful business information to your target audience in the forms of written brand statements, sales copy, blog posts, explainer videos, product images, and other various means of...

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