Reasons to Use Instagram for Your Brand

If you still have not taken your business on Instagram, you need to know that it is about time that you do so, because your competitors are definitely on this amazing visual platform, trying their best to stand out from the rest of the competition. This post outlines major reasons to use Instagram for your brand or small business venture.

Since the time Instagram was introduced, it has been constantly proving to be the ideal marketing tool, especially for those businesses which are looking forward to expanding their presence as well as the visibility of the products.

You are doing a huge disservice to your business if you have not jumped on the bandwagon of Instagram still now. Given below is a list of the reasons as to why Instagram should be used for your business.

 

7 Reasons to Use Instagram for Your Brand

 

#1. Numerous people make use of Instagram

According to Business.com, Instagram currently has more than 1 billion users and out of them, 80% of the people leave outside of the US. With these numbers of people using Instagram almost on a regular basis, you can be assured that you are going to get more than the expected number of potential customers as well as clients for your business.

You also need to understand that with a huge audience base, there will be no limit to your success; however, you definitely need to have a proper Instagram strategy.

 

#2. Businesses can thrive irrespective of their sizes

With a huge number of users on Instagram, the limit that the small or big businesses can achieve is the sky. This is true for both the renowned companies along with the one-man operation brands.

It is true that success is not going to come within a night to any company, however, if a marketer is interested in getting his organization on the world map, he can easily do that by ensuring that his brand is actively present on this social media platform and also, he needs to maintain the routine of a single post regularly. This strategy is being used by small and big brands in order to thrive on Instagram.

 

#3. Businesses have the option of making money directly

There is no denying the fact that Instagram is continuously evolving over the years and currently, there is a huge emphasis on earning more money with the help of product placement. The latest feature that has been introduced by Instagram is known as shoppable posts.

This has allowed many businesses to add certain tags to their products within the photos, along with links, which are responsible for including product descriptions, price of the products, and also a “shop now” option, and this option is going to lead your follower to the online store.

This new service has been helping businesses to attract sales from this visual platform and also, the result cannot be ignored at all.

 

#4. Stories are going to make the business relatable

Instagram is definitely an ideal way of showing your potential customers as well as clients that you are not only one faceless corporation, but you are a lot more than that. You can do this with the help of the numerous features that Instagram has, however, if you are interested in creating an impression, you can do so with the help of stories as well as live posts.

The ideal way of using live stories is providing unseen and exclusive insights into your brand as well as your employees, who are working constantly in order to make your brand successful. You can also show how your products are being made, including videos of your employees communicating with one another, live sessions of questions and answers between your audience and you.

 

Instagram Stories, as well as live posts, is also an ideal way of building rapport, credibility, as well as trust with your followers. You can also show that your business has a human side. If your present, as well as potential customers understand that you are not just an entity, who is looking forward to getting their money only, they are going to trust your brand even more. If you take Instagram screenshots, you will not receive any notification.

 

#5. Partnering with influencers

When you are considering marketing your business on social media, it is obvious that you are going to have regular viewers. Apart from that, you are also going to have influencers I your team. Influencers are basically online celebrities who are willing to promote your brand for your products and services in front of their followers.

Dependable influencers are responsible for bringing the sales of a particular brand to a great level with the help of amazing return on investment (ROI), as well as access to a wider demographic based audience which you normally cannot reach.

If you decide to partner with renowned influencers, they are going to spread the word about your company or about the services and products that you are offering with the help of few posts to the million followers that they already have.

 

#6. Hashtags can increase your visibility

If you have just started your business on Instagram, you can be intimidated by the competition; however, if you are making use of proper hashtags, you will be able to separate your brand from the rest of the herd.

Hashtags are actually keywords which are responsible for summarizing your posts or topic. You need to ensure that you are adding relevant hashtags or you can even create your own branded hashtags in order to attract more potential clients as well as customers. Using the ideal hashtags can also increase the number of followers that your brand has.

 

#7. Effectively engaging with your customers

Be it on Instagram, Twitter, Facebook, or elsewhere, there is no denying the fact that businesses are facing a huge deal of competition. But ensure that you are on Instagram and facing the competition with an amazing social media marketing strategy.

You need to prove to your customers that you exist. It is your responsibility to ensure that you are engaging with them regularly. It is important for you to respond to the comments that they are posting or at least like their comments on your social profile.

It is also a good idea to have one-on-one conversations with people who might have certain issues with the products or services that you are offering. The more you engage, the more people are going to trust you.

 

Author Bio:

Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings. You can visit Instagram screenshots for more information.