How to Hire Social Media Experts That Will Grow Your Business

Social Media Services Abbakin

How to Hire Social Media Experts That Will Grow Your Business

Social media services can help your business succeed and increase brand awareness.

With more and more potential customers hanging out in social media every day, startup businesses and established firms are now investing in social media advertising and content managements.

If you’re thinking about hiring freelance copywriters, bloggers, and social media managers in Nigeria, then we are glad you find this post!

Professional web design services and social media management go hand in hand if a business is to achieve its service deliverables online.

Creating quality and original content for your business or websites is also one of the most important components of any online marketing strategy.

Below is a list on how a professional digital agency with the right social media team can help your business grow.




#1. Social Media Accounts Setup

In order to ensure your social media presence and marketing through various platforms, your business will require well-setup social media accounts.

Or modifications if you already have these accounts but are not setup properly.

Your social media marketing spans across the major social media networks and niche sites like:

  • Google+,
  • Facebook,
  • Twitter,
  • LinkedIn,
  • Pinterest,
  • Instagram,
  • Snapchat and
  • You-Tube


#2. Contents and Social Media Audits

Your branding is very important and so your social media team should be able to examine your contents inventory.

And also make notes of the things like the number of followers, page likes, group followers, engagement levels, traffic referrals, social shares and other data points.

These results are compared against the industry standards and competitors statistics – to determine your company’s expected performance levels across all channels.


#3. 24/7 Social Media Consulting

You should be able to speak to your content management experts face-to-face, or over the phone who must be ready to listen to your business problems anytime.

And provide solutions and answers to your questions on what to do to improve your social media marketing results.

Through social media audit, competitive analysis, and custom-built interactive strategies, the team should be able to teach you how to take advantage of the social networks and successfully drive visitors to your site.

If you already have in-house marketing teams who require guidance, you should also be able to invite your social media agency to train your staff or speak at your workshops on how to get better at social media marketing.


Read: 7 Elements of Creating Quality Content for Your Business or Website


#4. Best Social Media Automation Tools

If there are hundreds of SEO tools, there are thousands more social media tools.

This is due to the explosion of open source software and a larger audience as characterized by most social media networks.

With the help of your team, you should be able to find the right tools to track performance, opportunities, management and more.

The social media expert should be able to help you narrow your choices based on software recommendations, budgets, resources and business environments.


#5. Social Media Marketing Strategy

Often times, social media audit is usually followed by the creating of a social media content strategy.

This is a platform where your media experts outline what the company is doing wrongly and propose the steps you can take in order to accomplish your marketing goals.

This will help you develop a social media marketing strategy based upon your end goals, leading to the execution of a strategic plan for the business via a media calendar.

This strategy document will also show you how to identify the important conversations or metrics in your industry.

Including the best time to post your contents, the best platforms to use, how it all works and whom to reach out to in your target locations.


#6. Social Media Management & PR

Your social media agency can manage your social media marketing, schedule posts and social media updates.

It’s also vital that they create a comprehensive social media management strategy and optimize your virtual contents where necessary.

Using Twitter as an example, they would also be able to study analytics, follow people, re-tweet, and responds to customers’ comments.

Including monitoring your accounts, making sure that you know who’s talking about you in real-time, listening to what others are saying, and whether it’s of positive mentions to your brand.


#7. Social Media Advertising & Marketing

Organic search and social media marketing via posting of contents across networks will not be sufficient for many businesses.

Especially when your competition is increasing, you will need to invest in Ads.

To leverage this opportunity, an in-depth understanding of the social media advertising landscape will help you get the best out of your social media marketing.

This could be through promoted Twitter accounts or trends, Facebook & LinkedIn Ads, or sponsored YouTube, Instagram or Pinterest contents.

Your social media team should also have the close relationships and contacts with some of the most authoritative publishers, bloggers, journalists and industry influencers that can help your content get the coverage it deserves.


Read: 9 Growth Hacking Strategies to Get Your Business on Top of the Industry


#8. Content Creation & Promotion

If you do not the time, outsourcing content creation to professional copywriters may be one of the best ways to go.

This can supercharge your productivity and help you produce copies that gain more site visitors, increase sells, boost SEO rankings; and gets shared on the social networks.

Hiring a professional digital marketing agency will ensure you have someone who understands your industry.

Your team would also help you create fast and actionable content updates that completely hit the mark and sparks further conversation that gets your brand coverage within and outside your immediate industry.



Wrapping up

Get social media services and digital marketing services that will grow your business in today’s economy!

With high quality contents, social media advertising and managements, new businesses can acquire more leads, attract ‘high-quality’ inbound links; and build authority with the audience and search engines.

Abbakin is a full digital marketing agency that specializes in crafting targeted, high quality content that will attract, engage and convert your new and existing customers.

As a business owner or busy executive, we understand that your company’s success on social media requires a deep understanding of your industry, your customers’ needs and their journey throughout the buying cycle.

Using 2-5 writers and social mangers that specialize in different topics and platforms can take the burden of content creation and social media marketing completely off your shoulders.

Outsourcing some these tasks will also allow you to concentrate on your core business operations.

All you need to do is tell us your specific  business requirements, including the minimum word count, formatting style, number of backlinks allowed in each post, social media shares, time of posting and content updates over time.

And remember to set a budget out for your marketing plan and other related details.


As per digital industry, here are the recommended word counts:

  • 500 – 700 word blog posts
  • 800 – 1,500 word article
  • 1,500 – 3000 word data-driven article
  • 3,000 – 10,000 data-driven article or eBook


Ready for a Great Website? Get in touch here.


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