How to Hire the Best Social Media Experts & Grow Your Business

How to Hire the Best Social Media Experts

How to Hire the Best Social Media Experts & Grow Your Business


If you want to know how to hire the best social media experts that can create quality content marketing strategy, advertising and social media marketing plan for your business, then we are glad you find this post.

With more and more potential customers hanging out in social media networks every-day, startup businesses, institutions and established firms are now investing in social media advertising and social media content management.

Social Media Marketing can help your business increase brand awareness, gain new brand followers and will
go a long way if a business is to achieve its sales objective and service deliverables in today’s competitive markets.

So below are tips on how to hire the best social media experts or better: a list of 8 important social media services you must expect from a professional social media management company or digital marketing agency with the right teams to help your business grow online.


How to Hire the Best Social Media Experts & Grow Your Business


#1. Ready to Setup Your Social Media Accounts

In order to ensure your social media presence and marketing through various social platforms, your business will require well-setup social media accounts or modifications if you already have these accounts but are not setup properly.

Your social media marketing channels may span across the major social media networks and niche sites, such as:

  • Google+,
  • Facebook,
  • Twitter,
  • LinkedIn,
  • Pinterest,
  • Instagram,
  • Snapchat
  • You-Tube


#2. Free Social Media Audits

Your social media management team must holistically examine your contents inventory and also make notes of the things like the number of followers, page likes, group followers, engagement levels, traffic referrals, social shares and other data points.

These results are compared against the industry standards and competitors social media statistics to determine your company’s expected performance levels and positioning across key selected channels.


#3. Offer Social Media Consulting

You should be able to speak to your social content management experts face-to-face, or over the phone who should be ready to listen to your business problems anytime and provide solutions and answers to your questions on what to do to improve your social media marketing results.

Through social media audit, competitive analysis and custom-built interactive strategies, the team should be able to demonstrate how you can take advantage of the most suitable social networks and successfully drive visitors to your site.

If you already have in-house marketing teams who require guidance, you should also be able to invite your social media experts who are knowledgeable to train your staff or speak at your workshops on how the company can get better at social media marketing.

#4. Good at Social Media Automation

If there are hundreds of SEO tools, there are also thousands more social media tools out there. This is due to the explosion of open source software and a larger audience as characterized by most social media networks.

With the help of your social marketing team, you should be able to find the right tools to track possible performances, opportunities, and manage activities in real time. The social media experts should be able to help you narrow your choices based on software recommendations, budgets, resource control and business environments.


#5. Develop Social Media Marketing Strategy

Often times, social media audit is usually followed by the creating of a good social media plan and content marketing strategy. This is where your media experts outline what your company is doing wrongly and propose the steps you can take in order to accomplish your marketing goals.

They will help you develop a social media marketing strategy based upon your end goals, leading to the execution of a strategic plan for the business using a social media calendar for the stipulated campaign period.

These strategy documents will also show you how to identify the important conversations or measurable metrics in your industry; including the best time to post your contents, the best content format to use, how it all works to reach out and engage your target audience.


#6. Carryout Social Media Management or Online PR

Your social media agency can manage your social media marketing campaigns, schedule posts and social media updates. It’s also vital that they create a comprehensive social media management strategy and optimize your virtual contents where necessary.

Using Twitter as an example, they would be able to study analytics, follow trends, re-tweet, and responds to customers’ comments; including social media listening and monitoring of your accounts, making sure that you know who’s talking about you in real-time, what others are saying, and whether it’s of positive or negative
mentions to your brand.

Your social media team should also have the close relationships and contacts with some of the most authoritative publishers, bloggers, journalists and industry influencers that can help your content get the most coverage it deserves.


#7. Execute Social Media Advertising

Organic search and social media promotion like posting of contents across all your social media channels will not be sufficient for many businesses. If your competition is increasing, you will need to invest in social media advertising definitely.

To leverage this opportunity, an understanding of the social media landscape will help you get the best out of your social media advertising budgets. Social media advertising therefore could be through promoted Twitter accounts or trends, Facebook advertising and/or LinkedIn Ads; sponsored YouTube videos, Instagram advertising or Pinterest image contents.


#8. Create Content Management Plan

Creating quality content and original online ad copies for your business or websites is also one of the most important components of any social media marketing strategy. If you do not have the time, outsourcing content creation to professional copywriters or bloggers may be one of the best ways to go.

Hiring a professional branding and digital marketing company to create quality contents for your business will ensure you have someone who understands your industry. This can supercharge your productivity and help you produce copies that gain more website visitors, increase products sales, boost your SEO rankings or scores; and gets more shared on the social networks.

Your team can also help you create relevant and actionable call to actions, update and remarket old contents that completely meet your business goals and sparks further conversation within and outside your immediate industry.


Wrapping up: How to Hire the Best Social Media Experts

Social media marketing can grow your business in today’s economy with high quality web contents, social media advertising and management services. New businesses can acquire more leads, attract ‘high-quality’ inbound links; and build online authority with their target audience, industry and search engines.

Abbakin is a full service social media marketing agency in Lagos Nigeria that specializes in crafting and designing high quality contents that will attract, engage and convert your new and existing customers on social media and beyond.

As a leading online business developer, we understand that your company’s success on social media requires a deep understanding of your industry, your customers’ needs and their journey throughout the buying cycle.

Therefore using 2-5 writers of our writers, web developers and social media mangers that specialize in different topics and platforms can take the burden of content creation and social media marketing completely off your shoulders.

All you need to do is tell us about your specific business requirements, including the minimum word count, formatting style, design options and number of backlinks or social media shares allowed in each post. We will develop your social media marketing plan, setup the best time of posting base on locations and content updates over time.

Contact us now to discuss your project.

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