Why Your Business Should be on Social Media

Why Your Business Should be on Social Media

Why Your Business Should be on Social Media

If you run any business whether small or large, you must continually think of ways to get your products and services in front of as many people as possible. It shouldn’t be a shock to you when I say that there are over  4.5 billion social media users around the world. So there are so many reasons why your business should be on social media.

For a business to be successful among its competitors , its management has to stand out and be extraordinary in its thinking, that is, they should not settle for less and expect costumers to find them all the time. When you find your customers you find out that your traffic will increase and sales become diverse. To achieve this you have to inculcate the use of the social media.


What is Social Media?

The term social media refers to a computer-based technology that facilitates the sharing of ideas, thoughts, and information through virtual networks and communities. The largest social media networks include Facebook, Instagram, Twitter, YouTube, and TikTok.


Check this out: Social Media Management Jobs 


What is a Business?

A business is defined as an organization or enterprising entity engaged in commercial, industrial, or professional activities. Simply put, a business is an organization where people work together so as to make and sell products or services. Other people buy the products and services. A business earns a profit for the products and services it offers and for profit to come in, the business has to reach a large amount of people at a time.


Why Your Business should be on Social Media

Social Media was originated as a means to interact with friends and family but was later adopted by businesses that wanted to take advantage of its effectiveness to reach out to customers. The power of social media is the ability to connect and share information with anyone on Earth and with many people simultaneously. This means that if your business is active on different social media platforms, it will definitely reach a large number of audience, which tends to create room for accessibility and flexibility. Let us now learn about some social media platforms and how they work.


Examples of Some Social Media Platforms


Facebook (2.74 billion users)

Facebook (sometimes called FB) is a social networking service and website which  started in February 2004. It was built by Mark Zuckerberg. Facebook is a social media on the internet which is very useful for communication, data sharing media as well as for business over the internet. As Facebook is the largest and most recognized social media network worldwide, it makes it an excellent entry point for businesses looking towards developing their social media strategy.  All you have to do is to create an account on Facebook and input your business profile to manage its affairs well enough to attract more customers.


YouTube (2.29 billion users)

The name “YouTube” is derived from “You” which means you (from the fact that the video came from you) and “Tube” means television (cathode ray tube). Originally created in 2005, YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month.  YouTube is a free video sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others.

Because of its popularity and features, YouTube can be a useful marketing channel for business. You can use YouTube to launch or promote products, express your brand’s ‘personality’, monitor feedback, provide customer service and help your customers spread the word about your business. Two crucial benefits about YouTube is that you get found on Google and your video content never dies, that is, it will always be evergreen on YouTube.


WhatsApp (2 billion users)

WhatsApp was founded by Jan Koum and Brian Acton. WhatsApp joined Facebook in 2014, but continues to operate as a separate app since then.

WhatsApp is a social media that uses the internet to send messages, images, audio or video. The service is very similar to text messaging services, however, WhatsApp uses the internet to send messages, making WhatsApp more useful and the cost of using it, which is usually less than text  messages.

Using Whatsapp to boost your business makes interaction with customers easier, by which it provides tools to automate, sort and quickly respond to messages. It is a useful platform whereby you have a chat directly with your customers when selling a product or rendering services. That way you are managing your business by yourself.


Instagram (1.22 billion users)

Instagram is a photo and video-sharing social media application that was launched in october 2010 by Kevin Systrom.

Instagram is a free photo and video sharing app available on smartphones and PC. People can upload photos or videos on instagram and share them with their followers or with a selected group of friends. You can also view, comment and like posts shared by friends on Instagram.

Using Instagram for business is an excellent way to drive brand awareness, boost sales, build and track audience engagement. It’s a very good way to find customers where they’re always spending time, because instagram is an interesting app, you will surely find people there.


TikTok (689 million users)

Tiktik is a social media app that was launched in 2016 by the Chinese startup company ByteDance, it is known as Douyin. The app is used mostly  by young people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing, allowing users to create videos and share them across communities.

Since TikTok allows users to watch, create, and share as low 15-second videos, which is shot on smartphones, tablets or PC.  You should also consider including your business on your tiktok page if you have one.  it can help you set up short business ads, present your brand to the right people, and provides tips for engagement so as to increase your followers,  which will driving more traffic to your business indirectly. Recently, most people are using TikTok more than Instagram because it tends to be more interesting and engaging. So if your business is not yet on tiktok, you should open one now, and see how effective it will be within a short period of time.


Read More: How to Use TikTok for Business: Increase Sales & Social Engagement


Benefits of Having Your Business on Social Media

  • It has a faster and easier communication system.
  • It attract customers, get customer feedback and build customer loyalty.
  • It increases your market reach, including international markets to boost sales.
  • It builds a good relationship between you and your customers.
  • It increases revenue by building customer networks and advertising.
  • It enables your business to go viral and increase brand awareness.
  • It enables one on one interaction with your potential customers.
  • It increases traffic to your website and improve its search engine ranking.
  • It increases your visibility everywhere and anywhere possible.
  • It helps to keep an eye on your competitors.


Wrapping up: Why Your Business should be on Social Media

Knowing that up to five million people across the globe are using social media, it should not be taken for granted.

Social media has greatly transformed the business landscape. It is one of the most important aspects of digital marketing, which provides incredible benefits that help your business reach millions of customers worldwide. These platforms will help you connect with your customers, boost brand awareness, and increase your leads and sales.

If you are a CEO or a small business owner, It is very important to know why your business should be on social media and how it is going to affect my business positively.


Related Post: Best Social Media Marketing Agency in Lagos Nigeria


By: Victor Adewuyi

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