Top 20 Digital Marketing Ideas in 2021 (Checklist)Abbakin
If you’re looking for effective marketing strategies this year, here is our list of top 20 Digital Marketing Ideas in 2021 that can grow your business.
Since the advent of the internet, digital marketing has continued to open new ways to market your business and promote your products to the target audience, even with small ad budgets.
In this guide, we are going to discuss the best digital marketing ideas for small businesses, corporate organizations and fast growing enterprises.
The marketing techniques provided in this checklist can work for diverse businesses; irrespective of their industries – be it information technology, hospital and medical firms, food and restaurant businesses, schools, real estate, law firms, etc.
So, below are top 20 ways to grow your business with online marketing this year; save cost, increase sales and succeed at your marketing efforts and campaigns.
Top 20 Digital Marketing Ideas in 2021 (Checklist)
#1. Define Your Primary Target Audience
Before you can start using digital marketing to grow your business, you need to define your target audience and determine the specific primary and secondary market segment to focus with your offers.
This initial effort will help you understand your customers’ needs and be able to craft relevant content and advertisement messaging that would sell your products effectively.
#2. Design a Mobile-First Website for your Business
58% of online shoppers who will visit your ecommerce store or corporate website are using their personal mobile devices to access the internet.
Thus, developing a responsive website with mobile optimization in mind is essential to the success of your online marketing campaigns.
Again, mobile-friendly web design improves your search engine rankings.
#3. Create a Blog and Publish Helpful Content
Business blogging is a great way to build connection with your target audience and drive more traffic to your website.
As a new business, you can establish yourself as an authority in your industry by creating valuable content that would resonate with your buyers’ intents and generate leads for your brand.
#4. Establish Your Social Media Presence
Today, having a strong social media presence can help your business grow its customer base quickly.
Thousands of your potential customers are currently hanging out in popular social media networks; such as Facebook, Instagram, Twitter, LinkedIn and YouTube.
These social media marketing can help you connect, engage and sell your great products.
#5. Get Effective Search Engine Optimization
So many technical SEO factors can impact your website search engine rankings. By carrying out a comprehensive SEO audit, you can detect and fix issues affecting the performance of your website in the online market place.
Search engine optimization is an ongoing inbound marketing process and so, it requires consistent attention if you hope to rank high for important keywords and stay on top of the competition.
You will need to optimize your website content and research competitive keywords and use this information to showcase your offers on top of search engine result pages (SERPs).
#6. Create Downloadable Resources
You can provide value for your audience by creating freebies that will strengthen their connection with your business. Such valuable piece of content can be in form of an eBook or actionable checklist.
The goal of providing downloadable resources is to have your audience exchange their email address for the content so as to build a closer relationship with your business.
#7. Grow your Email List and Email Database
Email marketing is one of the most cost-effective digital marketing tactics that can provide the highest ROI if done well.
You can reach millions of audience with highly personalized email messages by providing a website or email subscription form that enables users to provide their email addresses in exchange for monthly newsletters or free resources.
#8. Create Facebook or Whatsapp Group for Your Business
Facebook group or Whatsapp group are great marketing tools for attracting new customers and engaging with your previous buyers.
They serve as a place where those who are interested in your business can ask questions and interact with your company and other users in the community.
#9. Use Facebook Advertisements (Ads)
Facebook is a great social media platform for advertising your business or products to buyers. It allows you to design highly targeted online campaigns that yield better results.
You can start by conducting A/B testing with different Facebook ad formats. After your campaigns run for a while, you can examine their performance to see which ads were the most effective.
You can also set up retargeting campaigns to reach out to people who visited your website but didn’t buy.
#10. Develop Mobile App for Android and iOS
Building a custom mobile application or web app can help your business expand its reach and attract larger costumers.
Your mobile app can enable customers to buy your products directly. However, it can also be used as a content distribution channel or news medium.
To promote your app downloads and/or encourage active users, another effective marketing technique is to offer discount packages and special offers.
#11. Publish Web Stories or Case Studies
Web stories or case studies are visually-rich contents that can appear on Google via mobile or desktop devices.
You can create these stories on your website and add the appropriate metadata to ensure they are eligible to appear on Google Search and Google Discover.
Web stories are a great way to generate awareness for your business as they appear right at the top of search results.
#12. Use Google Display Networks And Bing Ads
Hire experts to develop the best advertising strategies, create ad copies and compelling images that will drive sales conversions for your business.
Google and Bing are other useful search engine advertising mediums you should try today.
With related keywords, you can design ad campaigns that appear in front of the right audience and retarget those that previously interacted with your business.
#13. Host Corporate Webinars or Zoom Meetings
If you are looking for a more interactive way to engage with your audience while teaching them about your products or services, then organize webinars or online conferences.
Today, Zoom is the leader in modern enterprise video communications. It provides an easy and reliable cloud platform for video and audio conferencing, chat, and webinars.
Such webinars allow you to interact with hundreds of people anywhere in the world at the same time. They also serve as an effective lead generation tool as individuals will need to register to gain access to the event.
#14. Hire the Best Social Media Influencers
Today, partnering with social media influencers is another great way to boost your brand awareness.
Most Influencers have built reputations in their niche and are able to generate large followers who are actively engaged with what they post on social media channels.
You can offer your products for free promotion to their audience and give them a percentage of the sales they generate or set up a payment scheme that enables them post your content regularly.
#15. Contribute Content to Other Websites
You can improve your content marketing efforts by contributing content to other authority websites.
This can be in the form of guess posting or sponsored content that highlights your business credibility in order to gaining referral traffic or back-links to your website.
This effective tactic is also use in as link-building campaigns.
#16. Get Positive Reviews from Customers
Your loyal and happy customers are often the best marketers for your business. When you provide great customers experience, they are more likely to recommend your products or services to their friends and families.
Many prospective buyers today turn to testimonials and customer reviews while making buying decisions as per whether to buy a product or service.
You can gather reviews from your customers and post them on Google, Facebook, TrustPilot, and other trusted review sites and social bookmarking platforms.
#17. Crate a Professional YouTube Channel
Don’t forget to use the power of video to grow your business by creating a professional Youtube channel for your brand.
This online videos marketing platform will allow you to upload demos of your products to highlight the benefits to potential users.
You can also create free educational content that would drive new visitors to your website, generate leads and increase your overall sales.
#18. Use Browser Push Notifications
Push notification marketing can allows you to send product or service messages to your target audience using browser notification features on a number of devices, especially on mobiles.
Nevertheless, to be able to send push notifications to your users, you will need them to opt into receiving such messages.
Just like email sign up form, you can configure a notification to appear on your website and asks users for permission to receive news notifications.
#19. Leveraging the Power of Local Marketing
If you run a local restaurant or related business; it’s best to leveraging local marketing strategies that expand your customer base.
You can start by listing your business on relevant business directories, including Google My Business (GMB). Local SEO provides a powerful way to increase traffic to your website.
You’ll want to ensure that your business information is up to date and that your profile is optimized to attract new customers based on their search queries.
#20. Improve Customer Service with Chat Tools
Today, quick response and seamless communication channels are important tools for effective customer engagements.
Adding live chat to your website, either through chatbots or dedicated support staff can reduce friction in the buying process and the chances of losing potential customers to competitors.
With this, you’ll be able to provide rapid responses when someone has an inquiry or issue that needs to be resolved immediately.
Wrapping up: Top 20 Digital Marketing Ideas in 2021
Now you have it. Top 20 Digital Marketing Ideas in 2021 that will grow your business.
Digital marketing presents endless opportunities for businesses to reach more customers across a variety of digital devices using channels such as social media marketing, SEO, email marketing, content marketing, PPC, and blogging.
This post is designed to inspire and help you develop interactive marketing strategy this year. If you want to drive more traffic and generate more sales, there are many digital marketing strategies available for you.