Tag - Mobile Marketing in Nigeria

Right Time to Switch Your Bulk SMS Provider

You may at times wonder when is the right time to switch your bulk SMS provider. Well, this is a difficult question to answer as this is not as simple as throwing a switch. To understand all about it you will first have to know how it can affect your business and then make the plans for a switch over. Over the years, SMS (short message service) is saving businesses millions of dollars as a cheaper way of reach a...

How to Create Marketing Plan for Your Business

This post outlines the essential steps you need on how to create marketing plan for your business. Due to the current sales declines, slow growths and increasing competitions in today economy, a company must continue to maintain good image relationship with the public and increase its profits through improved sales functions. To achieve this, business has to identify the marketing needs and opportunities in its market segment, keep abreast with relevant information and technologies, develop quality products to satisfy those...

How to Create the Best Mobile App for Business

We are going to discuss how to create the best Mobile App for Business. Do you know how create an app for your business? Developing a suitable mobile app for your business is no longer an option; it is a necessity! This is because whatever your company does online via a website can also be done on smartphones, which adds portability, location targeting and other engagement features to your marketing mix. Mobile applications can support your business online sales, customer loyalty programs,...

Mobile Marketing Strategies And How to use Them 

As a business owner or marketer, do you want to know why your business need mobile marketing strategies and how to implement them? Well, mobile marketing is a component of a multi-channel campaign, called Digital Marketing. Mobile marketing is aimed at reaching out to your target audience on their smartphones, tablets, and/or other mobile devices. Usually, mobile marketing process is usually implemented via Mobile-friendly Websites, Emails Marketing, MMS and SMS Messaging, Social Media Marketing, and Mobile Applications. Mobile devices are...

Mobile Marketing in Nigeria: The New Marketing Strategies

Mobile marketing in Nigeria is becoming a key part of every business’s marketing strategy. According to Charles Murito, Google Kenya country manager, rising Internet usage in Africa is primarily due to better infrastructure, cheaper devices, and lower data costs. Between 2014 and 2017, statistics available to Google showed that Internet usage in Kenya grew from 48% to 53%. In Nigeria, Internet usage grew from 62% to 65% over the same period and in South Africa, usage increased from 48% in 2014...

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