Digital Marketing

Digital marketing is now an essential tool to attract, communicate and convert potential prospects – anytime anywhere in the customer’s buying journey. In today’s economy, effective marketing campaign requires a mix of traditional advertising and digital media activities if done right with experience digital marketers. Abbakin Digital Marketing Blog offers resources in the form of articles, marketing guides, and digital tools that can get you in the right direction while starting or growing your own small business in Nigeria and Africa.

Email Marketing Company in Nigeria

Email marketing is one of the most cost effective forms of direct communication marketing. Irrespective of your industry, large companies and small businesses can boost their marketing efforts by leveraging the lead acquisition and sales opportunities in email marketing strategies. As one of the best email marketing company in Nigeria, we can help you drive high revenue impact for your business. With over 144 billion emails sent each day across the globe, how will a company separate itself from the...

Creating Quality Content for Your Business: The 7 Elements

Creating quality content for your business, blog or website will make your brand stand out from the crowd! If you already know what your customers expect and have discovered how you can meet their needs using your products/services, then you need to learn the best way to communicate your organizational goals. With the recent hype in digital marketing, content writing for websites, search engine ranking, and business copywriting services have become overall part of our day-to-day business functions. No individual, brand or...

How to Start Online Business in Nigeria

So you want to know how to start online business in Nigeria and make money online? There has never been a better time to start an online business today, than to look for proven and easy to start online business ideas that can fetch you extra income, even if you are working full-time with a company or agency. The most important step in starting a lucrative online business is to find a business idea that matches your skills and...

Mobile Marketing Strategies And How to use Them 

As a business owner or marketer, do you want to know why your business need mobile marketing strategies and how to implement them? Well, mobile marketing is a component of a multi-channel campaign, called Digital Marketing. Mobile marketing is aimed at reaching out to your target audience on their smartphones, tablets, and/or other mobile devices. Usually, mobile marketing process is usually implemented via Mobile-friendly Websites, Emails Marketing, MMS and SMS Messaging, Social Media Marketing, and Mobile Applications. Mobile devices are...

Mobile Marketing in Nigeria: The New Marketing Strategies

Mobile marketing in Nigeria is becoming a key part of every business’s marketing strategy. According to Charles Murito, Google Kenya country manager, rising Internet usage in Africa is primarily due to better infrastructure, cheaper devices, and lower data costs. Between 2014 and 2017, statistics available to Google showed that Internet usage in Kenya grew from 48% to 53%. In Nigeria, Internet usage grew from 62% to 65% over the same period and in South Africa, usage increased from 48% in 2014...

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