How to Outshine Your Competition for Search Rankings

If you can browse through the internet, you will come across a million ways to enhance your search ranks! While some tactics are objectionable or not trustworthy, many might work for you! This post will show you how you can outshine your competition for search rankings.

But if you are planning to get an SEO strategy for the first time, it is difficult to identify the difference. There’s something more important than just ranking at high positions in the search engines for a given set of keywords.

The objective is to rank relatively well and higher in comparison to other online market players. In big cities or
countries, it is challenging to maximize brand visibility in SERPs. It is especially true when other market players have their websites established for a longer time.

In the zest to rank high, you might follow all the best SEO practices. And here it would be shocking to find those websites, who didn’t do much about SEO and yet are ranking high.

Sometimes, such things happen, and it can disappoint you miserably.  But when you join hands with an ace service provider, you can alter your SEO destiny. You can beat your online competitors better than you can imagine. Check out Chicago Kotton Grammer SEO to know more on this.

However, here are a few ways to outshine your competition for search rankings. These are ten ways with which
you can get ahead of the online competition! You might not see results instantly. But if you are consistent, you will be able to beat the competition gradually and make more profits.

 

How to Outshine Your Competition for Search Rankings

 

#1. Get Your Business Optimized for Google My Business

Leveraging the local listings is essential! Most to the time, you can start that by getting your profile created in Google My Business. Ensure that you provide all the necessary contact details, address, email address, working hours, business and client reviews and the like.

Sometimes, good images can also get added to garner better results. You should also make use of the keywords while writing the description. It should maximize the ranks.

 

#2. Know the Weakness of Other Market Players

Every competitor will come with few unique aspects about them that you can’t beat! So don’t try and waste your efforts and time there. Every brand has something unique to offer.

Also, there can be a few weaknesses that other market players have, which you can put to use. These could be small and minor details, such as not updating the site and blog daily or at regular intervals.

Here you can ensure to stay updated and also post your new updates on social media platforms. It will help your online viewers and existing customers, whenever you have something unique to offer. This move alone can make an online viewer become a potential buyer soon.

 

#3. Write Fresh and Unique Content

The search engines today want to crawl interesting and fresh content! Hence, don’t run the error of not updating the website with new content.

So, keep on curating high-quality content and ensure that it’s free from plagiarism and grammatical errors. It
will help you increase your performance manifold.

 

#4. Get Concerned With the Usability Aspect

Do you want your online users to stay interested in your content? If yes, then you need to ensure that your website is user-friendly and provides a perceptive interface. Make sure that users can have access to your site from their tablet devices, computers, and mobile phones as well.

Here you also need to address the speed factor as well. Research and studies indicate the users have very-low
patience level during online browsing. If there’s a slight delay, it can minimize the conversations. Hence, excellent user experience is essential.

 

#5. Concentrate On the Navigation

Is your website navigation too big, confusing or very convoluted? If yes, then your bounce rate might increase
which will affect the ranks as well. If you find that the navigation is overloaded, get it down.

You need to look into the overall site infrastructure to ensure that your web pages get arranged in an organized
system of sub-pages and main-level pages, which is simple to use.

 

#6. Make Use of the Long-Tail Keywords

You can look for the long-tail keywords and phrases, depending on the questions that come from users for your niche. When you get to local user queries along with the search terms they are using, and you can curate your content accordingly.

It will help to answer user queries and produce relevant content. There are various keyword planner tools that you can use for finding long-tail keywords. Alternatively, you can opt-in for Google Autocomplete.

 

#7. Set Up an Absolute Online Presence

You need to concentrate on your complete web presence, instead of focusing on the on-site SEO only. You need to start creating a business reputation in social media channels and the sites of various local partners as well.

This will help your business attain the necessary boost and maximize the overall online visibility of your website.

 

#8. You Need to Say Yes to PPC Campaigns

Are you having issues in getting organic ranks?

If yes, then this is a quick call to opt-in for paid ad-campaigns. It will help you with instant conversions if
that’s what you need urgently. Even though SEO takes times to show results, a PPC campaign delivers quick results.

 

#9. Use the Schema Markup

Simply put, Schema Markup is well-designed data that gets added to the HTML. It is done to improve the way
your web pages get shown in SERPs. You must have come across the rich snippets that highlight top pages, star reviews and the like.

SEO experts claim that Schema Markups can enhance the ranks. And that helps you outshine the existing competition. Today, search engines have started to consider the importance of schema mark-ups.

 

#10. Refrain From Using the Black Hat SEO Techniques

Sometimes, website owners and business owners are so involved in outshining their competitors that they
forget the SEO tactics they are using. And this leads them at times to say yes to the black hat SEO tactics.

These tactics look tempting and do promise immediate results. But since, these are forbidden SEO practices; they might lead you to trouble at the long run. When identified, Google might take down your site as an act of penalty. So it would do you more harm than good. Always, opt-in for the white hat SEO practices.

 

Author Bio:

Vergis Eva is an experienced blogger who has written articles for several renowned blogs and websites about various uses of social media to engineer more business traffic on business websites.