9 Best SEO Strategies That Get Your Blog On Top Of Google in 2017Abbakin
Thinking about how to get seen on search engine result pages in 2017? Read this 9 best SEO strategies that get your blog on top of Google.
As a blogger who wants to make your post keyword-targeted, Search Engine Optimized and ready to drive new traffics to your websites, you need to start by learning these effective SEO Strategies that works.
This post will cover everything about On-site SEO – Optimization techniques; and then go a bit technical into On-Page SEO Strategies – to make sure that you have it all in this article.
It’s full of top SEO blog tips – so seat back and enjoy.
What is On-page Search Engine Optimisation?
If you are new to blogging, it’s important that the people interested in reading your content be able find your blog posts via the search engines.
On-page Search Engine Optimisation, SEO is the changes you can make on your website’s individual pages so that search engines can quickly and better understand your content.
On-site Search Engine Optimisation on the other hand looks at your website overall Search Engine Optimization techniques that talks about the simple things you can do to optimise your website structure – so that search engines and potential customers can find you more easily.
More Ways to Improve your SEO Results
Your search engine optimisation, or SEO results are influenced by things you do on your website and things that happen overboard or outside your website.
You can improve your search visibility across the web by thinking about off-site optimisation or SEO Link Building. This is usually talking about using what happens on other websites to promote your sites. More on this latter.
This is because you don’t have to pay money to appear in the ‘organic’ search results.
After creating your valuable and high quality content, you need to promote work by following modern Search Engine Optimization Principles and continue with other marketing activities that will get you the exposure you need.
Therefore, spending a few hours of SEO work on your web-page will help optimize your content for organic search and generate more traffic, more revenue and more attention from each article you publish.
Below are the best SEO strategies that get your blog on top of Google search results in 2017.
We have decided to use Google as a case study because Google is the leading search engine in today’s digital markets like in the United States of America, Africa and the United kingdom, amongst other major search engines like Bing and Yahoo.
9 Best SEO Strategies That Get Your Blog On Top Of Google in 2017
#1. Choose a Search-Friendly Blogging Platform
One of the most important decisions you’ll make as a new blogger is your choice of Content Management System, CMS.
A content management system is the publishing platform you will use to create your blog, add new content and structure your posts into a complete website.
Not all content management system are made equal for blogger – some are easier to use than others, while some are far better optimized for search engines than others.
WordPress is a free and open-source content management system (CMS) that is based on PHP and MySQL. WordPress is so popular as a blogging platform that it powers an estimated 26% of all websites.
However, it may be interested to note that 99% of the time, you’ll get the best results – both in terms of ease of use and search engine optimization from WordPress.
#2. Optimize Your Permalink Structure
For a new blog, before you start creating content, it’s important to structure your website with search engines in mind.
By default, WordPress uses an “ugly” permalink format, with a specific Post ID for each page or blog post you publish.
For example, if your blog was hosted as example.com, the URL (Universal Resource Locator or web address) for each post you publish would look something like this:
Not only that this URL structure is hard for users to remember – it’s also difficult for search engines to understand.
Search engines like Google uses the URL of a page to determine its subject. The more closely a page’s URL lines up with its target keywords, the better it’s likely to rank top.
If you’ve just installed WordPress on your web server, or even after you’ve published some few contents; you can still modify your blog’s permalink structure to use the title of each post as it’s URL.
Using the title of article as part of its link will give your blog the best URL structure.
To do this, click “Settings” in your WordPress dashboard, and select “Permalinks”:
Choose a permalink structure that will use the keywords in each post title as its URL, instead of a numerical code.
For example, a post called “The Best Hotels in Africa” will have a URL structure of “/the-best-hotels-in-africa” in place of its numerical post ID.
This helps Google’s algorithm to better understand the main theme and target keyword of each post you publish online.
Using this form of permalink structure also has major benefits for organic search traffic and the ability for people to click your post over the long run.
Read: How to Start Your Own Blog in 6 Easy Steps
#3. Understand the Important Use of Titles and Meta Tags
Each post you publish will have its own title tag and meta description.
These web programming fields that determine if your content will be displayed by search engines in their results pages for each search keyword.
There are lots of WordPress SEO plugins you can use to control how your titles and meta descriptions appear on the web.
The title and meta description fields, which you can modify, affect the appearance of the page in organic search.
See the example below:
Google uses the keywords you include in your title in order to sort and rank your content.
Use your primary keyword as close to the beginning of your title as possible. This will make it clear to Google that it’s the key focus of your content.
The meta description is the description of your content that appears below the title.
Though Google does not use the meta description as a ranking factor, it’s still important to write a detailed, useful meta description to encourage users to click on your search result.
Keep your meta description under 160 characters so it’s displayed in full screen, focusing on summing up the main topic of your post.
The title and meta description are so important to your page copy because both are used by the search engine to generate the actual search result for the specific page.
The title is used to generate the first line as shown above; while the meta description is used to generate the few short sentences that follow.
#4. Install the XML Sitemap
This is another quick win in yours best SEO Strategies.
An XML Sitemap is an XML file that lists out all the pages (including the blog posts) of a website for the search engines.
The XML Sitemap protocol allows a webmaster to inform search engines about the URLs on a website which are available for crawling.
Your XML Sitemap should be a road-map to your blog which shows Google’s spider exactly where to find each web page.
You can generate your XML Sitemap or install a plugin like Google XML Sitemaps in your WordPress site to increase your post indexing rate and make it easier for Google to quickly find your contents.
Though Sitemaps are usually detected automatically, we advise that you submit your XML Sitemap file to major search engines. More on this.
And have your XML Sitemap also linked to the footer of your web page and robots.txt file.
#5. Optimize Your Site Images
Images play a large role in your Search Engine Optimization Strategies.
This is because Google view content with images as more engaging than text-only content.
Google also uses the filenames and alt tags you give to your images to gain a deeper understanding of what each post or content is all about.
However, optimizing your images for SEO is not that simple.
You have to start by giving every image you use in your blog content a relevant filename.
if you’re writing about pizza; post your image of a pizza, and name it “pizza.jpg” instead of the default filename “IMAGE-1849920.jpg” that it might receive from your camera.
Alternative Text or Alt Tag
Alt text is the text that will display on the user’s screen if your image doesn’t load properly on the browser.
It is one of the web-based standard coding practices and SEO Strategies that you will have to master.
Google and web users use alt text to learn more about an image’s subject matter.
So if you’re optimizing for a specific keyword, try to use the keyword in your alt text while describing your image.
You can modify all of the image SEO factors from the Media Library in your WordPress dashboard:
Best SEO Strategies That Get Your Blog On Top Of Google
Since optimizing your images only takes a minute, it’s something you can do for every post you publish.
Give each image a relevant title, a filename and alt text.
And you’ll notice new visitors coming to your blog website from Google Image Search Results.
This will in-turn increases your Google website ranking.
#6. Focus on Relevant SEO Keyword Use
In the early days of SEO techniques, Google’s algorithm viewed the frequency at which a keyword showed up in a content as an indicator of a page’s relevance.
As a result, search engine marketers ‘stuffed’ keyword after keyword into their content in an effort to be relevant for each and every search terms.
As a new blogger who is aiming to increase your site internet ranking, forget about keyword stuffing!
Keyword stuffing is an obsolete SEO Strategy – turning what could have been users helpful content into barely search engine readable food in the process.
Today, Google’s algorithm is smart enough to detect (and punish) keyword stuffing.
Instead of simply looking at the frequency with which a keyword appears in your content, it looks at a variety of factors:
Starting from latent semantic indexing, structuring your blog effectively, to the overall quality of a piece of written content.
This means that you don’t need to focus on overusing your target keyword in your content as a blogger.
Instead, use keywords naturally, and place your top keywords in the H1, H2, H3 and H4 heading tags.
Headings and subheadings are used to break an article into specific readable sections.
Maintaining proper headings hierarchy in your page is that important.
To ensure you’re not doing things wrongly, your content keyword density should be between 0.5 – 1.5%
The words to keep in mind here are “quality” and “relevance.”
So use keywords naturally and you’ll win over your readers, while satisfying Google’s search engine algorithm.
If you abuse keywords, you could find your post – or your entire website – hit with an over-optimization penalty.
#7. Say it in More Words, with Good Content!
Engaging your readers through good content is also part of the best SEO strategies that get your blog on top of Google.
If you’re in a competitive industry or niche, it’s better to write for more.
Writing for more here means increasing your words count.
Do doubt there is an interesting relationship between content length and page rankings.
for most search terms, longer blog posts and articles seem to outrank shorter blog posts and articles.
Here are several potential reasons for this:
- Google’s search algorithm gives more weight to a page if it reaches a certain length, and therefore improving its chances of ranking.
- If relevant, a longer content is more likely to be shared, talked about and get linked to by other websites who believe their audience should see the content, this will improve its Page Ranking and give it a stronger presence in Google search results.
- Long articles also include a greater number and larger variety of keywords, helping them achieve better organic search visibility.
Best SEO Strategies That Get Your Blog On Top Of Google
If you’re writing longer content, then it’s easy to let keywords slip into your content without anybody’s notice. This will indeed result in a piece that’s packed with useful information that reads naturally too.
Therefore, bloggers who are writing posts aimed at a competitive keyword should review as many competing pages as possible before publishing their own posts.
This will make sure your post is above the average in terms of scale and value.
Instead of simply writing for SEO purposes, write with readers and natural social activity in mind first, and then optimize with search engines in mind after.
Once you’ve completed a post, look for common keyword themes and optimize using the content you already have useful to the users.
To create good content, you have to understand who your potential audience or customers are, what they are looking for, and how you can provide this via your products or services.
Don’t repeat the keyword phrase over and over unnecessarily because search engines may see that as spam.
You’re primarily writing for people, so be sure your message is clear.
#8. Include Social Media Networks
Including social media links to your web blog is now a Google’s algorithm ranking factor.
Your customers’ feedback, social media shares and comments will determine whether your content solved a problem, answered a question, provided entertainment or expert insights.
Setting up your brand presence and sharing your contents across popular social media platforms will improve your customer engagement, site authority and search engine ranking.
Some of these social media networks you can consider includes: Twitter, Facebook, You-Tube, LinkedIn, Instagram and Pinterest.
Include social share buttons across all your blog posts, and remember to prompt readers to share your article on social.
Google sees social media activities as a better customer experience and operational efficiency.
Having quality content does not mean it will generate leads for your business.
People must get to know about it for you to sell.
If your content got more shares and indexing, you can go viral in one time.
Using social media is a great way to reach a bigger audience, promotes your website and your business.
Social media marketing will helps people discover your content and encourages them to interact with you.
So you need to think about marketing your products also by implementing good SEO Strategies and Social Media Promotions.
#9. Make Your WordPress Site Load Faster for SEO!
This is a Google’s official ranking factor.
Your website speed will affect it SEO strategies.
As a blogger or the business owner, your site should load within 3 seconds or less.
Today customers are busy, you have few seconds to capture the attention of new visitors and convince them to hang around.
A 2 seconds longer delay reduces your user satisfaction by 3.8%, and increases revenue loss per person by 4.3%;
According to Microsoft Bing Search Team, a load time up to 5 seconds reduces conversion clicks by 4.3%.
Best SEO Strategies That Get Your Blog On Top Of Google
Some SEO Tools and Activities to Boost Your Website Speed:
- Use sites tools like Pingdom to check the current speed of your site.
- Choose a good hosting company which is fast and reliable; invest in proper blog hosting platform.
- Shared hosting can slow your website speed, and frequent down time during high traffic periods. Consider Cloudfare Hosting Services.
- Keep it minimal; visitors are here for content or product, not widgets, filled sidebars, and interrupting pop-ups.
- A responsive, clean and SEO-friendly website design will make your web-page look good and load quicker. Choose the right Web Design Services.
- Image is another big factor. Optimize and compress your images before uploading them on your site.
- Use the 30%, 30kb rule (e.i. 30% quality and no larger 30kb; and no wider than your post content area).
- Although, most users are now on 4G LET networks, so this above rule may not be necessarily applicable in some situations.
- Consider using caching plugins like W3 Total Cache, Super Cache or WordPress Rocket. They improve page load time and they are free.
- Caching plugins can save a copy of the website once, so visitors don’t have to wait for web servers to load the whole page files again.
- Also use content delivery network (CDN) which increase site performance by serving items from the closest possible location to the website visitor.
- If you‘re using W3 Total Cache, setting up your site to utilize a CDN is really easy. This is good if you are into big blogs or online marketing using WordPress.
Wrapping up: Best SEO Strategies That Get Your Blog On Top Of Google
We hope this information would help you structure your blog website and implement effective search engine optimization strategies for your web pages – so you can improve your website Google rankings.
Get your business website or blog on top of Google this year!
If you’re interested in learning more about Best Search Engine Optimization Techniques, how to develop your SEO Plan, and how SEO can grow your business online, then get in touch with us here.
It’s this article helpful? Share it with friends! Leave us your comments below if you have any opinion? To keep the conversation going, follow us on Instagram, Facebook and Twitter: @abbakinglova.
If you want to receive latest updates about innovation, business trends, and related topics, then subscribe to our Newsletters now. You’ll get a free eBook!