How to Marketing Your Business Locally & Increase SalesAbbakin
Looking for how to marketing your business locally and increase sales? Local businesses need to be seen by online searchers in their neighborhood if they are to increase sales. Of course, you do not expect someone in other countries where your business appears in their search results to buy from your local shop?
They are usually just internet searchers. So, one of the best ways to connect with your real customers online is to get listed in local business directories. However, this article covers some very important things you can do to help local people become your local customers.
What is a Local Business?
If you’re a business owner that operates out of a physical location like a brick and mortar store—example a bicycle repair shop, and a hair salon; or a service business—like a hospital care service or a plumber that want to attract and serve customers that are nearby. Then you’re a local business.
These businesses usually sell products and services to people who live in their neighborhoods… and people who are visiting from other places too. Thus, below are some specific steps on how to appear in local business search results, drive more traffic and increase sales.
How to Marketing Your Business Locally & Increase Sales
#1. Join Local Business Directories
Listing your business in local directories or online search engines is one of the best ways to connect with local customers. Local business directories connect local businesses with potential customers in their areas.
Although, business owners can target local customers in a number of ways. But the first step is to create a listing in your local directories and include your key business information, like:
- your business name,
- company registration number or
- verification code (if available),
- physical office/shop address, or
- service location,
- country code,
- post office box or
- email address, and
- telephone number.
You’ll need to put together the name of your business as you want it to appear online. Plus additional details like your working hours, beautiful products photos, productions videos , events and anything else that can’t attract new customers.
Depending on your location or country of business, there are lots of local online directories to list your business. So take the time out and find out the best place to add your business.
Additionally, you may want your local business details to show up on most popular search engines, like: Google, Bing Local and Yahoo! Search quarries. All of these have local business listings features that will lead searchers to your business website or shop location.
While registering, remember to include your business categories and chosen sales keywords in your products or service descriptions. To ensure your local business listings is consistent and up-to-date, keep record of things by making a spreadsheet if possible.
#2. Create a Mobile-friendly Website
If you are serous to market your beguines online then you need a mobile-friendly website. The first thing you need to go local is making sure your website looks good on mobile phones or related devices. These days, people use their phones when they’re searching to get information quickly.
It’s important to create online presence for your business using a fast, responsive and engaging website. Be sure to contact Abbakin if you’re in need of professional web design company in Lagos Nigeria. We will help you develop good websites and include your contact information – like address, and telephone number on the website so people can easily reach you.
Maybe your work hours and an interactive map will be among the key features that will make the difference so customers can get directions quick. Our web designers can tailor your website for local search and break things down into smaller groups using current market insights. You can specify your website to show to people who are nearby with a relevant, local message.
#3. Include Search Engine Optimization (SEO)
Search engine optimization, otherwise known as SEO can help you find your local audience easily. SEO optimized website can increase the chances of your business details appearing in the local results and help bring more customers to your door. This is because search engines like Google use the proximity of ‘the searcher’ to your business as part of their search algorithms.
To improve things, we could work on making sure your website is more SEO-friendly and see if there are needs or problems your business can fix in that locations. Creating your content to suit the people near you can help boost your business in the neighborhoods, especially if they can find you on free search results.
As a digital marketing firm, SEO experts can help set up your websites for greater site visibility, and submit your websites or businesses to relevant search engines and business directories at affordable prices.
#4. Take Advantage of Free/Pay Local Advertising Opportunities
Advertising your business on a local business directory can be one of the effective way to let your potential customers know about your products lunch, upcoming events and/or special services. I addition to the free options, you can tailor your advertising messages to suit people who are close to your shop and are likely to buy.
Paid online advertising programs help you target the right customer, at the right time, at the right place and even at a cheap price. To get started, you can take advantage of advertising opportunities in popular search engines, industry review sites, and social networks like Facebook, Twitter or LinkedIn.
Today, social media have change the way people hang out in the internet. It brings together the news trends – right at the back of social media marketing. Social media examiners help millions of businesses discover how best to use social media marketing strategies to connect with customers, drive traffic, and increase their sales.
Wrapping up: How to Marketing Your Business Locally & Increase Sales
Responsive and mobile friendly website design can go a long way if your business is to achieve its online marketing goals. Nevertheless, websites are not the only way to reach more potential customers.
Designing the best Mobile Application that targets people nearby – using mobile technologies like GPS, SMS alert and geographical maps – enabled devices will make you sell products and services to people on the go!
After creating your valuable and high quality content for your business, you need to promote your products following modern SEO Principles and continue with other marketing activities that will get you the attention you need.
In this marketing strategy; we covered the importance of local business directories and search engine listings; how local advertising opportunities, social networks and search engine marketing can help you find your next local customers fast.