How to Marketing Your Business Locally: Drive Traffic & Increase Sales

How to Target Female Customers in Your Business

How to Marketing Your Business Locally: Drive Traffic & Increase Sales

Looking for how to marketing your business locally? Yes! Local businesses need to be seen by online searchers in their neighborhood if they are to increase sales.

Of course, you do not expect someone in other countries where your business appears in their search results to buy from your local shop?

They are usually just searchers.

One of the best ways to connect with your real customers online is to get listed in local directories.

This article covers some very important things you can do to help local people become your local customers.


What is Local Business?

If you’re a business that operates out of a physical location like a brick and mortar store­—example a bicycle repair shop, or a hair salon; and a service business—like a hospital care service or a plumber that want to attract and serve customers that are nearby.

These businesses usually sell products and services to people who live in the neighborhoods… and people who are visiting from other places.

Below are some specific steps on how to appear in local business results.



How to Marketing Your Business Locally: Drive Traffic & Increase Sales


#1. Join Local Business Directories Listings

Listing your business in local directories or search engines is one of the best ways to connect with local customers.

Local Business directories connect local businesses with potential customers in their area.

As the business owner, you can target local customers in a number of ways.

The first step is to create a listing in your local directories and include your key information, like:

  • your business name,
  • company registration number or
  • verification code (if available),
  • physical address, or
  • service location,
  • country code,
  • post office box or
  • email address
  • telephone number.

You’ll need to put together the name of your business as you want it to appear online.

Plus additional details like your working hours, beautiful photos of your products, videos of your productions, events and anything else.

Some Local Business Directories and Search Engines

Depending on your location or country of business, there are lots of local online directories to list your business.

So take the time out and find out.

Of course, you will want your local business details to show up on the most popular search engines, like: Google My Business, Bing Local and Yahoo! Local.

All of these have local business listings for you to use and lead searchers to your business.

While registering, remember to include your business categories and chosen Keywords in your products or service descriptions.

To ensure your local business listings is consistent and up-to-date, keep record of things by making a spreadsheet if possible.

Read: Top 20 Nigeria Business Directories That Can Boost Your Local Marketing

#2. Create a Mobile-friendly Website

The first thing you need to go local is making sure your website looks good on mobile devices.

These days, people use their phones when they’re out to get information quickly.

It’s important to create online presence for your business using a fast, responsive and engaging website.

Be sure to include your contact information – like address, and telephone number on your website.

Maybe your working hours, and an interactive map so customers can get directions.

Tailor your website for local search and break things down into smaller groups using market insights.

You can specify your website to show to people who are nearby with a relevant, local message.

Read: 8 Reasons Why Your Business Need Mobile Marketing Strategies

#3. Include Search Engine Optimization

Search engine optimization, SEO can help you find your local audience.

A SEO optimized website can increase the chances of your business details appearing in the local results and help bring more customers to your door.

This is because search engines use the proximity of ‘the searcher’ to your business as part of their search algorithms.

To improve things, you could work on making sure your website is more SEO-friendly and see if there are needs or problems your business can fix in that locations.

Creating your content to suit the people near you can help boost your business in the neighborhoods, especially if they can find you on free search results.

Your digital marketing firm or SEO experts can help set up your websites for greater site visibility, and submit your websites or businesses to relevant search engines and business directories for best possible results.

Read: Search 9 SEO Strategies That Will Get Your Blog On Top Of Google

#4. Take Advantage of Free/Pay Local Advertising Opportunities

Advertising your business on a local business directory can be an effective way to let your potential customers know about your products lunch, upcoming events and/or special services.

I addition to the free options, you can tailor your advertising messages to suit people who are close to your shop and are likely to buy.

Paid advertising programs help you target the right customer, at the right time, and at the right place.

To get started, take advantage of local advertising opportunities on review sites in your industry, social networks like Facebook, Twitter and LinkedIn, and search engines.

Social media have change the way people hang out in the internet.

It brings together the news trends and everything new that is happening – right at the back of social media marketing.

Social media examiners help millions of businesses discover how best to use social media marketing to connect with customers, drive traffic, and increase sales.


Related: How Pay-Per-Click Advertising Can Promote Your Business

Wrapping up: How to Marketing Your Business Locally: Drive Traffic & Increase Sales

In this marketing strategy:

We covered the importance of local business directories and search engine listings, how local advertising opportunities on review sites, social networks and search engines can help you find your next local customers.

With regards to internet marketing, Search Engines Optimization, SEO is the necessary part of promoting your work for free; aside Social Media Marketing, and Pay-per-click Advertising.

After creating your valuable and high quality content, you need to promote your products following modern Search Engine Optimization Principles and continue with other marketing activities that will get you the attention you need.

If you are thinking about responsive and mobile friendly website, professional web design services  can go a long way if your business is to achieve its deliverables.

Nevertheless, websites are not the only way to reach more potential customers.

Designing the best Mobile Application that targets people nearby – using mobile technologies like GPS, SMS alert and geographical maps – enabled devices will make you sell products and services to people on the go!

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