Top 20 Most Visited Nigerian Websites in 2018

Most Visited Nigerian Websites in 2018

Top 20 Most Visited Nigerian Websites in 2018

This post is taking a look at the top 20 most visited Nigerian websites in 2018.  You will recall that we gave you a report about the top 20 most visited Nigerian websites in 2017. Which saw,,, and among the top visited websites last year.

However, with the rise and fall of MMM Nigeria (a form of the Global Fund of mutual aid) and the unfortunate death the Russia’s greatest Ponzi schemes mastermind, Sergei Mavrodi; this legacy may perhaps lives on in the newest digital crypto world.

The Nigeria’s rapid population growth (estimated at 185m this year), the falling mobile data costs; and the increased use of mobile phones rather than PCs in surfing the internet is attracting more technology users online.

More and more Nigerians are now using the digital space in their day-to-day social activities and economic transactions. As a matter of  fact, we want to know what they are doing online and which websites they are visiting.

This trend edition is going to reveals huge web analytical information useful for digital marketers, online advertisers and developers who are looking for the most visited websites in Nigeria to place their company or business advertisement.

On the other hand, if you are carrying out industry research, you may find useful information about your target audience or more about what your competitors are doing.

Our major sources of information come from Similar Web and Alexa Web Service. But, we are going to focus our findings and conclusions on Alexa because if it’s widely acceptance as the most reliable source of detailed web analysis.

As you know, Alexa Internet Inc. is currently a subsidiary of; Alexa provides useful websites insights, web traffic data and analytics ordered by Alexa Traffic Rank Algorithm.

This web information can help business owners understand traffic rankings from the largest to the smallest competitors’ sites of focus.

The information contained in this post includes the average number of page links each sites received within the last three months, the average page views per user, and the percentage of internet users visiting these websites.

Of course, the most visited websites in Nigeria is as its the number one in the overall rating. Nevertheless, we’re going to focus our report on what we termed “the top ranking indigenous websites in Nigeria”. is an American search engine which enables users to search and access the world’s useful information, like webpages, images, and videos. It also offers unique features and Internet-related services and products that are mostly used across the world.


Below are the top 20 most visited Nigerian websites in 2018.

Top 20 Most Visited Nigerian Websites in 2018


Website Name Nigeria  Rank AlexaNG Rank Daily Pg. View Total Links 1 2 5.69 6,550 2 7 2.43 11,308 3 8 4.11 1,472 4 9 8.68 6,726 5 11 2.40 13,895 6 14 2.83 9,422 7 15 4.39 8,620 8 20 2.67 4,442 9 22 5.47 778 10 25 2.74 145 11 26 3.31 5,157 12 27 5.66 7,170 13 28 9.47 221 14 32 5.57 892 15 33 3.20 3,326 16 34 2.57 167 17 39 3.12 511 18 44 5.67 422 19 45 4.17 2,256 20 49 1.91 5,117


Insights Analysis: Top 20 Most Visited Nigerian Websites in 2018:

2018 has seen, becoming the number one football betting platform in Nigerian, as well as the number one most visited website in Nigeria; taking a center stage even above and

Although, Facebook is rated the number one social media network in the world. New data shows Nigeria’s 16 million Facebook users represents the highest in Africa.

Nigeria is still Facebook’s biggest market on the continent. Followed by South Africa, with 12 million monthly users; while Kenya had 4.5 million.

So, you can imagine the total number of daily visits the website receives, and the projected cash flow in NGN (). Hmm…And now you want to ask why people are engaged in football betting or gambling?

Youtube which is also the Google owned User-submitted online videos platform is also rated high in its industry with comments and contests features making it world number one.


After, come,,,, and then on the AlexaNG Rank column above.  and are all battling head-nos to maintain the top on the table as we have seen from this research. remains the number one (#1) Nigeria political news website, with a lot more about entertainment, weather reports, jokes, job, games, events and more. It is in the 2nd position when we talk about the top 20 most visited Nigerian websites in 2018.

The 3rd most visited websites in Nigeria for the time under review is Jumia Nigeria, which is the number one Nigerian online shopping mall for electronics, groceries, sports fitness, car accessories, phones, etc.

Like, other sites that are making the new move in the Nigeria e-payment industry this year are and Nigerians are increasingly adopting electronic transfer as a means of payment and this is a plus for online businesses.

This indicate that electronic commerce has been on the rise in Nigeria, particularly as a result of massive internet penetration across the country and the introduction of the cashless policy by the Central Bank of Nigeria (CBN) that has ensured a rise in e-payments across the country.

The online commerce in Nigeria is being fueled by the ever increasing internet penetration resulting in the expansion of e-commerce platforms in the country, such as Jumia, Konga, and many more., and are leading the course in the Nigeria online entertainment industry; as most Nigerian youths are music lovers.

Wrapping up: Top 20 Most Visited Nigerian Websites in 2018

As we can see!

The top websites in Nigeria have huge daily traffic or web visitors, which can be of great economical benefits to the host, as well as any online advertisers or entrants who want to place banner ads on these sites.

Not forgetting also the observers, competitors or companies who are thinking of rubbing shoulders with these established online businesses in Nigerian.

If company is seeking to gain online visibility, website ranking, and maximize sales in today’s Nigerian online marketplace, a lot of investment is required in marketing to improve your online presence and rank you top on popular search result pages like Google.

So, you can connect with people who are looking for your  products or services online using their mobile phones, tablets, laptops and even desktop computers.

If you are just starting out, then you need to understand the latest online marking practices such as having a strong search engine optimization strategies, a repressive website design, social media advertising and so on.

In addition to developing unique and quality content for your brand, most of these top ranking Nigerian websites are giving their users the opportunity to seamlessly engage with their products, and they are using high mobile friendly business sites and web applications.

As a digital marketing agency in Nigeria, Abbakin will continue in carrying out research on this local market trends, creating quality content and increasing its user engagement rate all the time.

Contact us today if you need help on how to grow your business online.

You can plan to attend our digital marketing seminar series. Click the link for more information: Abbakin Digital Marketing Seminar and Lecture Presentation

“The electronic business ecosystem in Nigeria is larger than the physical trading stores that you see. Nigeria has not even started. The reach of e-commerce is unimaginable and no investment in it is a waste.”

– – Mr. James Azubuike

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Comment (1)

  • Concerned Readers of Naija Reply

    Nice topic but should have numbered sites in an increasing or decreasing order.

    December 1, 2017 at 2:55 pm

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