Digital Marketing

Digital marketing is now an essential tool to attract, communicate and convert potential prospects – anytime anywhere in the customer’s buying journey. In today’s economy, effective marketing campaign requires a mix of traditional advertising and digital media activities if done right with experience digital marketers. Abbakin Digital Marketing Blog offers resources in the form of articles, marketing guides, and digital tools that can get you in the right direction while starting or growing your own small business in Nigeria and Africa.

Ways to Increase Your Website Traffic Using SEO

  Here is the key ways to increase your website traffic using SEO. But what is SEO? Today, Search Engine Optimization is fairly reliable at improving the traffic of the website. Nothing is better than SEO as it is attracting lots of traffic on the site.     With the help of SEO, one will be able to increase the conversion rate of the site without having any problem. Make sure that you are following the Google Algorithm in creating perfect strategies. SEO...

How to Ensure High Traffic in Instagram Using User Generated Contents

This post will show you how to ensure high traffic in Instagram using user generated contents. The ideal way to increase traffic to your site is by alluring more and more members of your social media community to visit it. Given the fact that Instagram has over 800 million active users, there is probably a better social media channel that will provide better results and conversion rate. This is the easiest platform to access your Instagramcommunity members who you know...

Reasons to Use Instagram for Your Brand

If you still have not taken your business on Instagram, you need to know that it is about time that you do so, because your competitors are definitely on this amazing visual platform, trying their best to stand out from the rest of the competition. This post outlines major reasons to use Instagram for your brand or small business venture. Since the time Instagram was introduced, it has been constantly proving to be the ideal marketing tool, especially for those businesses...

5 Best SEO Hacks for Your Fashion Brand

If you have a fashion store online, you will need SEO and quality content. Here are 5 best SEO hacks for your fashion brand. There is no doubt about the same. That is the foolproof way to rank high in the SERPs and maintain the position for days to come. When it comes to SEO for a fashion website, you need to follow some special features and traits, unlike other generic business websites. If you are new to the business, you need to make your...

How Small Businesses can Benefit From Online Presence

If you are a small business owner and have not started with SEO yet, then now is your time to start with it. SEO for small businesses mean a lot and can propel your business to a great height in a very small time. However, before you start SEO, you must have a website. Hence, the first step on how small businesses can benefit from online presence is to get a website. Ordinarily, you would require a professional web designer...

Crucial Things to Learn about Professional WordPress Hosting

WordPress has been regarded as an open source content management platform, and it comes with wide ranges of features for website development. In this article, a few critical aspects about professional WordPress hosting will be discussed. With WordPress, you shall find that your website is built upon perfection with ease. Even layman in the field ofwebsite development will not find any hassles with WordPress website designing or developmentprocess. When it comes to having a simple business website or e-commerce platform or a blogging web platform, WordPress has...

How to Outshine Your Competition for Search Rankings

If you can browse through the internet, you will come across a million ways to enhance your search ranks! While some tactics are objectionable or not trustworthy, many might work for you! This post will show you how you can outshine your competition for search rankings. But if you are planning to get an SEO strategy for the first time, it is difficult to identify the difference. There’s something more important than just ranking at high positions in the search...

3 New Realities Shaping Online Business

This guide will help you to know about the latest online shopping trends and new realities shaping the online business landscape today for a better tomorrow. E-commerce or online business is one of the most significant segments that has been experiencing a lot of changes recently. Modern online business is not for today but is essentially for tomorrow and beyond. With so many changes, you as an online business site owner may be naturally worried and apprehensive about the future of ecommerce. However, there is...

70% Nigerians Prefer Cash on Delivery to Online Payment

As Mobile Phone Penetration Hits 84% in 2017, 70% Nigerians Prefer Cash on Delivery to Online Payment according to Jumia Boss. A report released by Africa’s leading e-commerce company, Jumia, on the Nigerian Mobile Sector has revealed that in 2017 revealed that 70 percent of Nigerians preferred the cash on delivery option to other forms of payment like the credit/debit cards, which accounted for 18 percent, and the mobile money option, which had 12 percent. Also in the report, there was...

Why E-commerce Business is Thriving in Nigeria

The growing use for mobile data as well as increased internet network coverage has increased the potential of Nigeria’s e-commerce market and the thus the key reasons why eCommerce business is thriving in Nigeria. The impact of the e-commerce market is improving trade activity as it provides a cost-effective method of connecting producers, and merchants directly to customers in a faster way that increase their business visibility. The industry has welcomed several industry players and investors over the past decade. These...

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